LeadPages vs Unbounce: Which One Is Best for Your Team? [2024]

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By Paul Martinez


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If you are looking for landing page builders, read this article’s end. In it, we will talk about two platforms that will help you in this regard: Leadpages Vs Unbounce. 

Both platforms have a drag-and-drop editor, a wide selection of integrations and templates, powerful landing, effective landing, responsive design, analytical tools and excellent tools.

Leadpages vs Unbounce: Comparing Landing Page Builders for Your Campaigns

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Although both are great software, some differences need to be considered. Let’s understand more about landing page tools and what special features they offer.

1. Practicality Of Use

Leadpages started in 2012 and, since then, revolutionized the creation processes. It is an easy-to-use software to create your pages with your personality. Leadpages has a graphics editor, so there is no need for technical knowledge to make your templates for landing page.

You need to choose the template you want and go customize it. So any individual can use the platform to create and publish a landing page in just one day. No is required user experience.

And there are no coding cuts. So if you know how to use a keyboard and mouse, you’ll learn how to create something within Leadpage. Drag-and-drop Landing page builder tool moves content, adds elements, and makes edits quickly.

Because of the advanced features, it only takes a few days to create a page now. You can do it in just a few hours. It is built in sections, columns and rows, so everything fits together perfectly and looks professional.

Leadpage is easy to use, intuitive, ideal, and straightforward for non-professionals. If you need more advanced customizable templates, a skill level, more experienced programmers can customize the designers if they wish. And then you can upload the custom fonts and get the desired result.

Unbounce was launched in 2009, it has been around for a while, it is a popular landing among digital marketers. It was founded by six professionals who aimed to help professionals grow their businesses with the help of conversion elements. It was created to offer its users a complete experience without requiring coding experience.

It is a flexible, robust platform for mobile devices and computer landing pages. It provides a drag-and-drop builder and allows you to do more and better customizations with JavaScript and CSS features. Drag and drop has no grid, which can help users to have more flexibility when creating their page and placing elements.

However, more care and skill are needed when placing aspects in their proper places. Unbounce does not have a feature comparable to Leadpages. Thus, if you have yet to experience some optimizations, you will need to do some research for your first creation.

LeadPages vs Unbounce – Comparative Observations

The two platforms are different, and have powerful features, so it is necessary to analyze your needs more precisely.

Leadpages is suitable for those who need to become more experienced in web design. Because it simplifies the creation of a page, it can be ready in a few hours, even if you are a beginner.

Unbounce offers more customization and flexibility. This may be your best option if you are already a web designer, if you already design skills.

2. Functions

Leadpages Functions: Exploring the Features and Capabilities of the Landing Page Builder

Leadpages integrates with over 90 online marketing tools and over 2,000 additional integrations via Zapier. So no matter which application or device you use for your company or business, they will all work on your landing page.

Popular Interactions, Calendly for appointment scheduling, Aweber for marketing, Stripe for payments, and OpenTable for bookings. Still, with Leadpages, you can connect additional tools like Zapier, which grants you more options when it comes to popular integrations.

Unbounce has a vast range of features and portfolio of integrations, 116. These include all significant CRMs, ESPs, social networks, and webinars, covering many available marketing and business tools.

LeadPages Vs Unbounce – Comparative Observations

Both platforms offer you a wide variety of powerful tools. Therefore, Unbounce has more native integrations, but with Zapier, you can use both.

3. Choices

Leadpages is a platform with one of the best price plans on the market. It is suitable for starting out because it has an extensive library of attractive templates. This platform has over 220 designed landing page templates for you, custom landing and over 50 website templates.

The templates created on the platform have different conversions in mind, so you can choose the one that will bring the best results. Leadpages, even helps you find which template is ideal. You can select them by color, style, and sector.

If you are looking only at leads, you can sort them by conversion rate and then see which templates convert best. Each template is responsive on mobile devices, so the pages look how they should. Depending on your viewing device, it is also possible to add or hide some sections.

Unbounce offers you more than 150 different landing page templates. The library is sorted into fixed bar templates, pop-up forms, or some specific AMP designers. Although you can sort the templates by conversion rates, you can filter them by name, industry, campaign type, popularity, and recent.

Doing so will make it easier and easier to find the one that best aligns with your campaign, brand, or promotion. The page’s viewing mode is available on mobile devices and computers. 

Some elements may need to be edited on your cell phone, unlike Leadpage’s mobile optimization. However, editing on Unbounce from a mobile device is very intuitive.

LeadPages Vs Unbounce – Comparative Observations

If we look only at the number of templates, Leadpages is the winner. They also offer the ability to sort by conversion rate, making it easier to find the template you need.

However, there are more things to consider than just template numbers. Like the designer, which is a matter of personal taste, this can lead you to like the designers of one more than the other. So it is worth reviewing the galleries, seeing both templates, and then choosing which you prefer.

4. Tools

Leadpages is a conversion platform. All the existing features have one goal, to turn your traffic into sales and leads. And this is possible through the extensive conversion tools:

  • Leadmeter: makes a performance prediction of your page and tells you what should be adjusted before publishing.
  • Alert Bars: are text bars that are on top of the page you are using to promote unmissable offers, digital lures, events, and among others.
  • Pop-ups: capture the attention of potential customers when they arrive at your site and when they are leaving.

Leadpages offer conversion intelligence tracking, A/B testing, and payment facilities through Stripe. All this in addition to all the templates designed to increase conversions.

Therefore, Leadpages’ library of Leads allows you to easily store and find all the information within site.

Unbounce, as the name implies, is about reducing rejections and then turning traffic into leads. The templates are designed to convert, so you are set up for success. Unbounce has pop-up windows and fixed bars that help promote downloads or offers. And A/B testing is available for all plans.

Once you have your leads, Unbounce makes it quick and easy to send information to CRMs and marketing tools, such as Zoho, Salesforce, HubSpot, and others.

LeadPages Vs Unbounce – Comparative Observations

As far as conversion tools, A/B testing, digital bait delivery, and CSV file for downloading data are concerned, they are available on both platforms. So, they are on the same level as far as lead capture features are concerned. Although, Unbounce has more flexibility to customize pop-ups and its form editor.

Leadpages’ advantage point is Leadmeter. For, it gives you real-time tips while you create. This being platform-specific technology dramatically improves the likelihood of landing page conversion.

5. Publishing

Leadpages has different publishing options. Each account has free hosting on a subdomain. It is possible to publish on someone else’s domain that you already have or else purchase a subscription from Leadpage and then get one part per year for free.

Also, every Leadpages account includes a plug-in that you can use to publish your pages, an alert bar, and pop-ups. You can post your pages with a dynamic HTML page, which will automatically update every time you make changes on Leadpages.

With Unbounce, publishing your page on a free, custom subdomain or WordPress site is feasible. And it has a unique feature, scheduled publishing, where you can design a page to go live at the time and date you choose.

And the platform makes it simple to share your page with other users’ permissions, such as author, administrator, or viewer. However, the lower-level plan limits the number of users to two.

Leadpages Vs Unbounce – Comparative Observations

Looking equally, these offerings are identical. Unbounce has an advantage with the scheduling feature and the multi-user permissions. However, having the ability to get a free custom domain is also an advantage of Leadpages. It is also important to note that Leadpages users can create a complete website regardless of their chosen plan, not just landing page builders.

6. Advertising And Traffic

Leadpages offers you a dashboard with data, easy to understand and in real time this includes conversions, visitors, and conversion rates. This way there are several ways to track the growth of your page. 

The platform provides you with some tools to help you improve search engine optimization. Use the SEO settings and views to edit your meta title, description, and keywords to ensure that your page is ready for the most relevant searches. 

Another advantage is the speed at which the industry-leading page loads, on average, 2.4 seconds. This is very positive for SEO and reduces bounce rates and increases conversions.

Unbounce has an AMP landing page feature, which will inform Google that the page is super-fast. And when we say fast, we mean really fast, so quickly that a gray lightning bolt is assigned to the side of your page in Google on mobile devices.This way, Unbounce, and Leadpages make it easy to edit your metadata.

Click “Page Properties” in the builder and customize your meta title, description, and keywords. Unbounce provides real-time performance analysis and contains more detailed data than the information provided by Google Analytics.

Leadpages Vs Unbounce – Comparative Observations

Both platforms have good amazing features in this respect. They have real-time analytics and dashboards that show all the available data for both services.

But in Unbounce, the AMP models can be a highlight because they guarantee a higher loading speed on mobile devices. However, AMP is available for high-end plans, which are usually expensive plans.

So, if your budget is high and AMP pages are crucial, Unbounce is your best choice. And those looking to reduce expenses, Leadpages has excellent loading speeds.

7. Values

In the end, values are of crucial importance. Let’s see.

Leadpages has a few price levels and caters to and is affordable to everyone. There are Standard Plan, Leadpages Pro or Advanced Plans, being this annual or monthly. 

Leadpages provides so much value because you will get unlimited traffic, leads, and publications on all price plans. And you will also have a site builder, which Unbounce doesn’t offer you. Let’s look at the pricing plans below:

Standard Plan, with a starting value of $ 37 per month, offers you everything mentioned above, plus free hosting, a site, and other basic features.

Leadpages Pro starts at $74 per month and offers all of the above plus three websites, online sales and payments, and unlimited A/B testing.

Advanced Plans customers looking for more features should contact Leadpages and ask for this premium plan. It includes advanced integrations, unlimited sites, and five sub-accounts for the client.

By switching to the annual plan, users can save around 25%.

Unbounce offers a similar pricing model with several levels that can be subscribed annually or monthly.

Launch plans start at $90 per month, with a limit of 20,000 unique visitors, 500 conversions, and unlimited pop-ups, landing pages, and sticky bars.

Optimize plan has a starting value of $135 per month, with a limit of 30,000 unique visitors, 1000 conversions, pop-up pages, destination, unlimited sticky bars, and A/B testing.

Accelerate plan has a starting value of $225 per month, with a limit of 40,000 unique visitors, 2,000 conversions, pop-up pages, destination, unlimited sticky bars, Google AMP pages, and A/B testing.

By switching to the annual plan, users can save around 10%.

The platforms offer many more additional features than the ones we have listed. We only key features the main ones to be able to make this comparison. Visit the page showing each platform’s features, get more precise information, and see the other range of features they offer.

LeadPages vs Unbounce – Comparative Observations

Landing Page Builders: Creating Effective and Conversion Driven Landing Pages

When we turn to the values, Leadpages is the most affordable option. The platform offers unlimited traffic on its plans, which Unbounce does not. And when you add that to the unique features, such as a site builder and Leadmeter, it makes Leadpages the perfect choice.

Unbounce has some features that Leadpages does not. Like multi-user permissions and AMP landing pages. If your company is medium to large, Unbounce gives you everything you need. Smart Builder can be considered if it is suitable for your business.

8. Customer Support

Leadpages has three types of customer support. Finding the solution to the problem is possible if you contact the support team via e-mail, phone, or live. The support is speedy and efficient.

Unbounce has two types of support for users. The support is fast, and they will have the answer to your problem. The platform supports Windows, iPhone, Ipad, Mac, and Android. And also offers a 14-day free trial to new users.

Final Thoughts On LeadPages vs Unbounce

So, both Leadpaegs vs Unbounce are great choices. They offer you great features that help you when it comes to landing page builders, beautiful templates, advanced tools, popular landing, plenty of integrations, beautiful landing, builder with drag, landing page editor. 

Leadpages is a simple, easy-to-use builder that doesn’t need much customization and is a great choice.

Unbounce, on the other hand, has more customization options than Leadpages, so if you need more tools and customization options, Unbounce is a perfect choice. 

We hope we’ve answered your questions about the two platforms. Now it’s time for you to make your choice.

Frequently Asked Questions

What Are LeadPages and Unbounce, and How Do They Compare as Landing Page Builders?

Leadpages and Unbounce are both popular landing page builders that allow users to create high-converting and visually appealing landing pages. However, they have different features and functionalities that cater to various business needs.

How Does LeadPages Stand Out as a Landing Page Builder Compared to Unbounce?

Leadpages is known for its user-friendly interface and ease of use, making it ideal for beginners and marketers with limited technical skills. It offers a wide selection of pre-designed templates and integration options for email marketing and CRM platforms.

What Are the Key Features of Unbounce as a Landing Page Builder?

Unbounce is renowned for its advanced customization capabilities and A/B testing features. It provides more design freedom and control over the landing page layout, making it suitable for marketers and designers who require a highly personalized approach.

Which Landing Page Builder Is More Suitable for Small Businesses and Startups?

LeadPages is often preferred by small businesses and startups due to its user-friendly nature and quicker setup process. It offers a variety of conversion-focused templates that can be easily customized to match the brand’s requirements.

Can Both LeadPages and Unbounce Integrate With Other Marketing Tools and Software?

Yes, both Leadpages and Unbounce offer integration options with various marketing tools and software, such as email marketing platforms, CRM systems, and analytics tools, to enhance their functionality and streamline workflows.