ClickFunnels vs LeadPages: Which Is the Best for Your Online Business [2024]

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By Paul Martinez


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Have you ever heard of marketing automation? If you are reading this article, you have at least the basics of marketing automation. 

Marketing automation is an essential tool for your business to succeed, be it in getting more emails to your list, Leads conversions, and several other advantages.

This article will cover two excellent marketing automation software: ClickFunnels vs LeadPages. This article will find out which is best for your online business.

ClickFunnels vs Leadpages: Choosing the Right Marketing Tool

Why should I automate my company’s marketing? This is a recurring question for anyone interested in the subject. And several other specific questions will arise, such as: can I increase the number of Leads? Will my marketing team gain significant advantages? Will this tool save me time?

Five Benefits of Using a Funnel and Landing Page Builder

There are several other questions, and here we explain five reasons why you should use this vital tool for improving your company’s marketing:

1. Special Communication: Even if your company has a large team in marketing, they hardly have the time to talk to each of your potential customers. You can separate your Leads by criteria, segment, position, purchase, moment, and several others. With this segmentation, you make each group of potential customers go their own way.

When you maintain personalized communication with your prospect, you automatically add value at each step and keep Leads attracted to the following email. Configuration flexibility makes marketing automation a great ally in communication with your potential customer. It can be customized according to segmented groups.

2. Time-Saving: Your marketing team’s creativity may need to be improved when faced with many accumulated jobs, regardless of the number of people on the team. It is common to have so much work that you need to hire more and more people for the marketing team. However, with marketing automation, you will find several solutions to these problems. Don’t mind the time it takes to set up any of these automation platforms; the benefits they will bring will be immediate.

With ClickFunnels or LeadPages, you can program your marketing automation software to send messages, emails, and any other type of communication. With this many tools available, your team’s time will be saved drastically, and you can finally realize the focus on creative and more specific activities.

3. More Prepared Leads: It is evident that a customer who has just learned about your products and services differs from one who already knows everything about the subject. When a potential customer is prepared, he understands the issue. He wants the salesperson to help him decide: whether to buy or not.

Therefore, when we use marketing automation to communicate with the prospect, whatever the medium: email, messaging, chatbox, among others, Leads will be better prepared. And as a result, salespeople will invest less time in passing on basic and standard information about your product or service. In this sense, with marketing automation, salespeople will receive more prepared Leads, increasing their conversions.

4. Greater Productivity: This advantage in marketing automation is directly related to the items mentioned above. This incredible tool will lead the potential customer in the initial stages of the sale. In this sense, your company’s salespeople will have more time. Therefore human productivity will increase considerably.

The focus of your salespeople will be directed to the readiest Leads, just as we explained in the third item. The need for initial education is low, thus ensuring greater productivity in focusing on the readiest Leads, developing marketing campaigns, and programming marketing automation.

5. Funnel Efficiency: Basic information is essential to keep your potential customer aware of what your products and services are about. Imagine you went to the barber, and you need to decide whether to get a haircut or a shave, and you have no idea what cut you want. The barber will immediately analyze your need and make suggestions with the primary information step. Your company should emphasize this step for greater efficiency in the funnel.

Marketing automation has mechanisms that recognize the behavior of your potential customers, and this data is collected for the stages of the sale.

ClickFunnels and LeadPages Summary

Landing Page Builder: Crafting High Converting Web Experiences

ClickFunnels: There are several valuable tools in this landing page software tool. And among them, one that stands out is the integrated shopping cart. You can directly add an “add to cart” button on your landing page. In this way, this marketing automation software proves to be a great sales funnel tool.

In comparison, LeadPages aims to create beautiful landings and practical landing pages. While ClickFunnels is concerned with building a sales funnel from start to finish.

Thus, ClickFunnels’ landing page builder is a better option. The simple drag-and-drop interface denotes tremendous ease even for those who need to gain high knowledge in landing page setup. Some elements in ClickFunnels make it a great choice, such as text blocks, titles, subtitles, countdowns, video players, and others, all of which are easy to add to your landing page.

As mentioned above, one of the inherent advantages of ClickFunnels is its drag-and-drop tool, intended for the beginner and the professional alike. Creating a landing page becomes easy when you drag in a title, bookmarks, subheadings, images, and other elements as if you were painting a blank canvas.

Custom elements can be inserted into your landing pages using ClickFunnels, such as an auto-playing video or countdown.

A good landing page builder can be created quickly and easily. You will soon become familiar with ClickFunnels within a few minutes of use.

LeadPages: The main focus of this software is PPC campaigns. However, it also has goals for simple conversions, with the possibility to add professional features to your page, such as exit pop-ups, thus increasing your conversion rate.

It has hundreds of optimized landing page templates for mobile and desktop devices. There are two-step sign-up forms where you can generate leads from articles, blog posts, and others content elements on the page.

In short, LeadPages has many features for landing pages, just like ClickFuneels, because it is the software dedicated to high-converting landing page.

Creating Funnels

We noted above some essential characteristics of each software presented. In this sense, we will look at this critical topic, the creation of funnels. Regarding creating marketing funnels, both LeadPages and ClickFunnels have easy-to-use tools. However, there are some crucial differences between this software that you need to know before making your choice.

ClickFunnels is designed to help you create complete sales funnels with many features and options available. On the other hand, LeadPages focuses on creating landing pages that can drive traffic to only one offer.

One of ClickFunnels’ main tools is the possibility to create order forms and upsells. No doubt, this tool can be valuable to you in increasing the average order value. LeadPages does not offer this feature at the time of publishing this article.

And another distinction that should be noted is the price. ClickFunnels uses a tiered pricing model. This means that you will pay more as you add more features. And from another perspective, LeadPages offers a flat monthly subscription model, no matter how many landing pages you have.

Building sales funnels on the Leads page is a complex process. You can only create part of the funnel in one click. You will need to integrate LeadPages with mailing list software, tools to create the end of an available sale, and a payment processor.

Although ClickFunnels is a bit more expensive, it is, without a doubt, a more powerful tool for creating funnels. The range of features of this software is gigantic, making it possible to elaborate simple and complex works.

Lead Generation: Which is the Best?

Creating an Entire Sales Funnel: Optimize Your Conversion Journey

The importance of having a solid email list is common knowledge nowadays, even more so if you own an online business. Your email list has people who show some interest in your product, and it’s up to you to convert that into a conversion.

Leadpage can help you grow your email list efficiently and quickly. If you have an extensive email list, you can use LeadPages to generate more leads and sales for your company. LeadPages is a software that can help you capture Leads. Providing a variety of templates for creating your conversion landing pages.

And ClickFunnels will help you with several solutions beyond capturing leads, such as converting more customers. This software has an email marketing system, where integration is integrated so you can keep in direct contact with your Leads and customers.

The Leads page is a good choice for beginners, where a tool to quickly increase the email list is needed. However, you are looking for a complete solution that will help you convert customers and capture Leads. In that case, ClickFunnels is the right software for you.

Ease of Us

Given these two tools we cover in this article, we need to look at their ease of use and ability to help your company grow. After all, a device can be perfect. Still, if it is incredibly complex, you will need to dedicate a lot of effort and hours to understand how to use it and configure your campaigns and other features.

LeadPages is a simple system to use. It has a simple-to-use platform, offering a variety of features that will be very well used by your team. ClickFunnels, on the other hand, is a bit more complex. Even though this software offers features that LeadPages still needs, it may be more challenging.

Your personal preference will be the determining factor in deciding which platform to choose. If you are a beginner and are looking for a simple platform that has features to get you started quickly, LeadPages may be a good choice.

If you are looking for a more complex, feature-rich tool, ClickFunnels will be your best choice.


The functionality of your website is one factor that will always be a focus for improvement. A functional website is one of the most crucial parts of a successful online business. However, how do I know about the functionality of my site and how to improve it? Please look at the tips we have left in each paragraph below.

Your site needs to be user-friendly. Although it may seem intuitive, this is a rule that only some take seriously when making any website. When visitors cannot use your site, they will only stay on it for a short time, hardly becoming a potential Lead.

You need to provide the information that users are looking for. Suppose you want the visitor to return to your site and convert. In that case, you must ensure that you provide the information they are looking for. If you are still determining what your potential customers are looking for, conduct skits and surveys to find out.

Keeping your site up-to-date is vital. To keep visitors returning to your site, you need to keep them up to date on new content. If your website needs to be updated, the likelihood of them searching for new sites is extremely high.

It would be best if you had accessibility on your website. This means that you will guarantee access to users with some disabilities. If your site does not have accessibility, you will automatically exclude a good part of a potential audience.

Security on your website must be ensured. Are you asking your visitors for sensitive information on your website? Then it would be best if you guaranteed that your site is secure. Encryption is a means that will ensure that the data stored on your site is inevitable. This is just one example of how you can improve the functionality of your site.

When you take the time to improve the functionality of your site, your users will keep coming back to your site, increasing the chances of conversion.

Software Pricing

Throughout this article, we have briefly mentioned the prices of the software in question: ClickFunnels and LeadPages. It is necessary to consider the variety of pricing options to meet the different needs of users.

ClickFunnels has a starting price of $127 per month. To learn more about ClickFunnels prices and plans, please refer to the link provided at the end of this article.

And on the other hand, LeadPages has two options, with its basic plan starting at $37 per month.

However, it should be noted that the cheapest LeadPages plan does not have advanced features like in ClickFunnels, such as in creating ClickFunnels acceptance funnels, sales, and membership sites.

One incredible advantage that ClickFunnels offers is a 14-day free trial. With this excellent opportunity, you can try out the features available in this software. Then you can decide whether to buy the paid plan. And in the opposite direction, LeadPages does not offer a free trial. However, there is a 14-day money-back guarantee.

The difference between the prices of LeadPages and ClickFunnels is crucial. Although LeadPages is more affordable, ClickFunnels has a full free trial with various advanced plan features. While Leadpage only has a 14-day money-back guarantee.

How Do the Integrations Work?

Choosing the best software for your company is also a decisive factor. Integrations allow various software platforms to communicate and therefore share data with each other. These integrations save time and help avoid errors and duplication of effort.

ClickFunnels and LeadPages are trendy platforms used by companies. In both software, there are numerous benefits and features, but you have to watch for native integration with each other.

There are different options for integrating ClickFunnels and LeadPages. One is to use a platform, such as Zapier [2], which enables the connection between other software platforms and automates tasks.

And it is also possible to use a plugin like LeadPages for ClickFunnels, where a LeadPages functionality is added to ClickFunnels.

Regardless of your choice, integrating ClickFunnels and Leadpage can save you a lot of time and hassle. And duplication and errors will also decrease while no longer being recurring problems.

Designs and Templates

There are two thoughts when talking about website templates for online businesses. A template is an easiest and fastest way to get your site up and running. And on the other hand, some people believe that website templates are just starting from scratch.

ClickFunnels’ website builder is a bit more complex. Designed to create sales funnels, a sequence of pages that lead a customer to purchase, i.e., a Lead conversion.

On the other hand, with LeadPages, you can create pages without having to code them from scratch. You can choose from several predefined templates or create custom pages.

Importantly, ClickFunnels has a drag-and-drop editor, but it is a bit more complex than LeadPages.

And if you are focused on lead generation, LeadPages may be a good option. But if you want to increase your sales, i.e., convert your Leads and expand your business, ClickFunnels is the best alternative.

Because of this lengthy analysis by us, we need to position ourselves regarding our choice as the winning software. We chose ClickFunnels as the best choice. Although LeadPages has a great landing page creator with a drag-and-drop tool, making the creation of these pages super fast and easy, we must highlight a few points that led us to this conclusion.

With LeadPages, you will only be able to create landing pages. You will only be able to add features like email campaign with the help of other software through integration email, for example.

And, ClickFunnels, a very complete software with sales funnels and management of all aspects for creating the sales funnel, denotes superior. One of its most vital points is its simplicity, you don’t need to manage multiple applications to create a sales funnel, and you can do everything with just one tool.

Advanced Plan: Unlocking Premium Features for Success

Most of the ClickFunnels features, such as email marketing software auto-responder and a shopping cart, are available when creating your sales funnel under the hood. That is, you are allowed to make a virtually all-purpose sales funnel without using the advanced integration of numerous other software.

Creating landing page templates is extremely simple with ClickFunnels. Even though the design options are somewhat limited compared to LeadPages, you will have many advantages when using ClickFunnels. You can add text boxes, shopping carts, videos, and other elements to the page with just one click.

Integrated email autoresponder capabilities are a tool in ClickFunnels. You can create your own email sequence without integrating with other software, such as Aweber, MailChimp, or Drip.

You can send automated SMS messages through Twilio’s direct integration with ClickFunnels, keeping your subscribers fully up-to-date.

Managing ClickFunnels sales and marketing funnels are straightforward because you will have unique access to the application.

LeadPages vs ClickFunnels: Final Thoughts 

In summary, ClickFunnels is a fantastic piece of software that marketers with physical or digital products, coaching services, and even private member communities can use this tool. 

Creating complete sales funnels has never been faster than with this software. You can offer your digital products and courses based on what your customers buy through the buying status that the potential customer is in.

With ClickFunnels, your site will be secure and even help you create and manage community members, sending emails to generate more cross-sell conversions to your existing customers.

Take into consideration the many different names of plans that are offered. These may be: standard plan, starter plan, entry level plan, cheapest plan, base plan, annual plan and premium plan. The pricing plan will vary according to your needs. Read the specifications of each plan offered, so that it meets your team’s demand.

In fact, creating sales and marketing funnels can be done in a matter of minutes with ClickFunnels. This fantastic feature marks the end of the justification for why we concluded that ClickFunnels is the best alternative for your business.

Frequently Asked Question

Which Tool Is Better for Lead Generation: ClickFunnels or LeadPages?

Both ClickFunnels and LeadPages are effective for lead generation, but LeadPages has a strong focus on this aspect. LeadPages provides various lead capture templates and pop-ups to attract and convert leads. It’s a user-friendly option for businesses primarily interested in creating high-quality landing pages to capture leads and grow their email list. ClickFunnels can also be used for lead generation, but its strength lies in creating full-fledged sales funnels for lead nurturing and customer conversion.

What Are ClickFunnels and LeadPages, and How Do They Compare as Sales Funnel Builders?

ClickFunnels and LeadPages are both popular sales funnel builders used by entrepreneurs, marketers, and businesses to create high-converting landing pages and sales funnels. ClickFunnels is known for its all-in-one platform that includes funnel building, email marketing, and payment processing. LeadPages, on the other hand, focuses primarily on landing page creation and lead generation. Both tools offer drag-and-drop editors and a variety of templates, but ClickFunnels is more comprehensive in terms of funnel features.

Can I Integrate ClickFunnels and LeadPages With Other Marketing Tools?

Yes, both ClickFunnels and LeadPagesoffer integrations with various marketing tools and platforms. They can be integrated with email marketing services, CRM systems, webinar platforms, payment gateways, and more. This allows you to create a seamless workflow and automate processes within your marketing and sales systems.

Can I Integrate ClickFunnels and LeadPages With Other Marketing Tools?

Both ClickFunnels and LeadPagesoffer integrations with various marketing tools, email marketing platforms, CRM software, and payment gateways. This allows users to connect their landing pages or funnels with their existing marketing stack, streamlining data management and enhancing overall marketing efforts.

Which Landing Page Builder Offers Better Customization Options: ClickFunnels or LeadPages?

ClickFunnels and LeadPages both provide customization options for their templates, but ClickFunnels tends to offer more flexibility in terms of design and layout. ClickFunnels’ drag-and-drop editor allows users to customize pages to a greater extent, while LeadPages’ editor is also user-friendly but may have some limitations in advanced customization.