ClickFunnels vs Kajabi: Which Should You Pick in 2023? [2024]

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By Paul Martinez


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ClickFunnels and Kajabi are digital marketing tools that can help you achieve exemplary achievements in any online business platform. 

Ultimately, selling online products and membership sites is an affordable business era for people from all categories. 

Clickfunnels vs Kajabi: Which Platform Reigns for Online Business?

Whether you are a business owner waiting to launch a digital product line, an expert wanting to share their experience, or a budding entrepreneur after a partial hustle, considering online course creation is worth it. In light of that, we are now looking at two powerful platforms that could help you along your e-course creation journey. Those are Kajabi and ClickFunnels. Related article: Ecommerce By the Numbers (Statistics You Need to Understand)In this ClickFunnels vs Kajabi review, we will check how their features, customer support, and pricing are prepared to help you decide which would be a worthy addition to your toolkit. 

What is ClickFunnels?

Before we proceed to ClickFunnels vs Kajabi, we must know about both tools first. This is how we are starting with ClickFunnels, the all-in-one platform. 

The software ClickFunnels began its journey in 2014 when Mr Russell and Mr Todd found it hard to design a successful funnel, so they created their dream software. 

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ClickFunnels is a system that operates as a sales funnel creator. It automates the sales processes of your businesses. 

You can use its range of features to build online courses, websites, membership sites, landing pages, and webinars. They also offer customizable and pre-made designs for creators who like to make a successful sales funnel. 

Most companies and entrepreneurs prefer to use ClickFunnels to advertise and sell their products and services. They also use this tool to observe their product marketing to prospects. 

It is like an all-in-one marketing solution tool that handles web analytics, a shopping cart, a content management system, an email autoresponder, a page builder, and other operations.


Email marketing automation

User-friendly interface

Customizable email templates

Subscriber segmentation

Marketing automation sequences

Analytics and reporting tools.


Limited free plan features

Costly for large email lists

Steeper learning curve for beginners

Basic CRM capabilities

Integration limitations

Support can be slow at times.

What is Kajabi?

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The second part of ClickFunnels vs Kajabi is knowing about Kajabi. Another comprehensive platform that can help a business grow online is Kajabi. 

It started in 2010 to help empower entrepreneurs worldwide so they can market their content to millions. You’ll need all the business tools in this convenient platform to grow faster. 

Kajabi also helps you promote your business with its email marketing features, which is worth reading. Their funnels are helpful for sales, webinar funnels, and lead generation because they are easy to follow. 

Kajabi is accessible through the web and mobile app, so more customers can conveniently access your products.


All-in-one platform for online courses and marketing

Customizable website and branding options

Built-in email marketing and automation features

Comprehensive analytics and reporting tools

Community and engagement features for students

Affiliate program management capabilities.


Higher pricing compared to some competitors

Limited flexibility for advanced customization

Learning curve for new users

Limited support for physical product sales

Transaction fees on lower-tier plans

Competition in a crowded market for course platforms.

Clickfunnels vs Kajabi: A Head-To-Head Comparison:

Here we will compare ClickFunnels vs Kajabi and decide which is more suitable for all business categories. Here are the three significant comparisons between the two tools.

1. Affiliate Marketing:

Influencers can build trust with audiences like no one else, so converting customers into brand ambassadors who can promote your product is vital. Let’s take a look.

You can start running your affiliate programs with Kajabi’s Growth plan. You’ll get access to an affiliate dashboard to follow how prominent your affiliates are growing, including their total number of taps on affiliate share links, conversions, form submissions, and the overall conversion rate. 

You may also inform all affiliates from this dashboard, which automatically shares an email with the partners. However, you cannot designate specific commission percentages to individual affiliates. Instead, the commission percentage you set for each offer applies to all affiliate users.

Also, Kajabi’s affiliate signup needs to be able to customize. However, a workaround where you can create a custom landing web page using Kajabi’s page-building facility to display your onboarding content is visible.

Add your affiliate link to capture registrations and provide a fully branded experience!

ClickFunnels’ affiliate program is known as Backpack. It discriminates itself from Kajabi’s affiliate marketing program using a “sticky cookie” system. It means affiliate IDs stay associated with a consumer beyond the initial purchase that the affiliate gained. 

If the customer purchases another product down the road, your affiliate earns a further commission. It is a fabulous way to motivate affiliates to double down on selling. 

Like Kajabi, you can determine how many affiliates are gained. You can make as many commission plans as possible for multiple products that will reward high-performing affiliates with more profitable projects. 

So, regarding affiliate programs, ClickFunnels has invested much more time than Kajabi. It might be because ClickFunnels is prominent in affiliate marketing and makes a lot of profit selling through influencers. 

Launching affiliate competitions, creating a customized members area, and offering two-tier affiliate programs make ClickFunnels appealing to anyone looking to branch out and let their customers sell for them.

2. Pipelines:

A pipeline comparison of ClickFunnels vs Kajabi is another central point. It is not a surprise that this is a core feature offered by ClickFunnels.

Kajabi leads you to create automated sales funnels with its expert visual funnel editing options. This tool strings landing pages, email campaigns, and product pages at a time to fine-tune the visitor’s journey from their first interaction with your brand to a sale.

Even on ClickFunnels’ most pocket-friendly plan, you can build up to 20 funnels and 100 pages. It is much more than the Kajabi offers with their lowest plan to the users. 

As mentioned earlier, you can create funnels for all kinds of businesses. You can start by explaining the target of your sales funnel. You can also choose objectives such as collecting emails, hosting webinars, selling your product, launching new products, selling memberships, and more. 

You can then choose from more than hundreds of funnel templates. Here, ClickFunnels shines brighter than Kajabi, providing a more comprehensive range of blueprints for broader purposes. 

The templates are provided in their basic plan. Still, you can also get your premium templates on the ClickFunnels marketplace for up to $147. Your funnel steps are framed in an easy-to-read sidebar. 

You can add new stages, including memberships, sales pages, webinars, thank you pages, order forms, order confirmations, upsells, cross-sells, etc.

ClickFunnels also deals with the number of customers who have completed each stage of building their funnel, making it simple to notice where you might have lost your customers so that you can better optimize conversions. 

Another nifty feature is adding “bumps” to your order confirmation pages. It leads you to upsell a product at the initial checkout stage. You can also add conditions to each step, allowing granular control over your funnels and creating shapes and follow-up stages for every clickable web page element. 

Now, let’s talk about statistics. ClickFunnels serves the stats for each funnel step to provide more detailed insights into customer behaviour. For example, suppose you are looking at the sales page step. 

In that case, page views and stats include sales value, recurring count, recurring value, earnings, and more. Or, if you are looking at your preferred page, you will see calculations such as unique page views, all page views, opt-ins, and opt-in rates. 

Although you can design simple pipelines with Kajabi, ClickFunnels masters up and follow-ups, cross-selling, offering lead magnets, and others. Not to mention, ClickFunnels is a more advanced pipeline editor. 

It is a more comprehensive selection of funnel blueprints. It provides granular control over where each link in the pipeline takes the lead. For all these factors, ClickFunnels wins this round.

3. Clients:

Kajabi and ClickFunnels’ target clients are freelancers, small businesses, and midsize businesses (SMBs). Kajabi is the best platform for digital entrepreneurs or content creators who create online courses, memberships, and more. 

It doesn’t require heavy technical skills because they have easy-to-use templates for anyone to use. Even if you could be better with designs and technology, Kajabi will make it easier for you to market your products. 

But if you want to make something from scratch or customizable, you also have the option. 

Meanwhile, ClickFunnels has broader target clients because, aside from digital, they also market physical products. You can finalize your sales in the online courses and get the membership here, but most clients use ClickFunnels as a front-end page builder.

ClickFunnels vs Kajabi: Select The Best?

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The overall winner of ClickFunnels vs Kajabi relies a lot on your requirement. 

Do you want to create an online school with an outstanding student experience? 

If yes, Kajabi is a good choice, as this is where ClickFunnels falls flat. Whereas, if marketing and selling physical products and running an affiliate program is more your jam, ClickFunnels’ feature set is more applicable.

Although Kajabi is pocket-friendly regarding efficient services and trustworthy systems, ClickFunnels is the most suitable and ultimate choice for experts. In this sense, we have chosen ClickFunnels as the best choice of software for you.

  • Slightly complicated user interface
  • Not as robust with content creation

Frequently Asked Question

What Are ClickFunnels and Kajabi, and How Do They Compare as Online Business Platforms?

ClickFunnels and Kajabi are both popular online business platforms used by entrepreneurs, marketers, and course creators. ClickFunnels is primarily known for its funnel-building capabilities, focusing on creating high-converting sales funnels and lead generation pages. Kajabi, on the other hand, is an all-in-one platform designed for course creation, membership sites, and marketing. While both platforms have some overlapping features, they differ in their primary areas of focus.

Which Platform Is Better for Building Sales Funnels: ClickFunnels or Kajabi?

ClickFunnels is specifically designed for creating sales funnels, and it excels in this area. It offers a user-friendly drag-and-drop editor, pre-built funnel templates, and features to optimize conversion rates. Kajabi also has funnel-building capabilities, but its primary focus is on course creation and membership sites. If your primary goal is to build high-converting sales funnels, ClickFunnels would be the better choice.

Can I Use Both ClickFunnels and Kajabi Together in My Online Business?

Yes, some businesses may choose to use both ClickFunnels and Kajabi together in their online business strategy. For example, you can use ClickFunnels for your sales funnels and lead generation pages, and then integrate Kajabi to host and deliver your online courses or membership content. This integration can provide a seamless experience for your customers and leverage the strengths of both platforms.

Which Platform Offers Better Course Creation and Membership Site Features: ClickFunnels or Kajabi?

While ClickFunnels has some basic features for course creation and membership sites, Kajabi is specifically designed for this purpose. Kajabi offers robust course creation tools, including video hosting, quizzes, drip content, and student progress tracking. It also provides customizable membership site themes and a user-friendly interface for managing student access and engagement. If you prioritize course creation and membership sites, Kajabi would be the better option.

What Are the Pricing Differences Between ClickFunnels and Kajabi?

The pricing structures of ClickFunnels and Kajabi differ. ClickFunnels offers different pricing tiers, with additional features available at higher plans. Kajabi also provides various pricing plans, with more advanced features and customization available at higher price points. It’s essential to compare the features and pricing to find the best fit for your online business needs and budget.