ClickFunnels vs Instapage (2023): Comparison of Two Funnel & Landing Page Builders [2024]

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By Paul Martinez

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Do you excel in marketing or have ambitions to conquer the entrepreneurial landscape?

No matter which direction you go, landing page software and how to convert better has to be mastered. Nowadays, most of our generations are stepping into business fields with numerous new potentialities and inspirations with excellent themes and ideas. 

ClickFunnels vs Instapage: Comparing Landing Page Builders for Conversion-Oriented Marketing

Most of them are arising in the online platform. As in the post-Covid era, none but the online platform is the only stable place to get in touch with the entire customer forum. Keeping that in mind, online business rankings are improving every minute. When you are concerned with your business-related growth, you must use every possible tool to help you strengthen your feet. Here comes the significance of ClickFunnels and Instapage. Before moving to ClickFunnels vs Instapage controversy, we need to know the impact in the web world.


A landing page is necessary irrespective of the online project you are planning to build. This is how you turn visitors into customers or mailing list subscribers if you apply an email marketing style.

The more catchy, creative, and clear your landing pages, then you will see better results accordingly. Depending on your business or product, you may need an effective tool for a landing page tool for powerful landing with lots of options or something more straightforward and plight.

With the help of the right software or sales funnel tool, you can quickly build, publish and even track your business-related landing pages to optimize the branding process. 

However, you are ready to convert your web visitors into high-value consumers. In that case, numerous facilities are there to provide software improvement. 

Although just selecting a sales funnel tool is not cut and dry.When choosing a software solution, factors such as features, pricing, and supported integrations should be taken into account.

Hence, this article will compare two leading tools in the landing page and the sales funnel field – ClickFunnels vs Instapage. At first, we will quickly look into what to consider when choosing this type of tool.

Then, we will jump right into ClickFunnels and Instapage, suggesting each of these tools in detail and exploring their advantages and disadvantages. 

At last, we will dive deeper into the differences between these two tools while covering their most essential and available features. In the end, we suggest which one will positively impact your business.

ClickFunnels Overview

ClickFunnels vs Instapage: A Comprehensive Comparison of Features, Pricing, and Performance

ClickFunnels is best known as a website and sales funnel-building tool. You can create sales and landing pages; managing all aspects of your sales funnels might be more accessible. You can make funnels for other things, including webinars, sales, membership sites, and webinar marketing. Regarding ClickFunnels vs Instapage, it must be mentioned that it has a full range of features, including creating landing pages and sales funnels.

ClickFunnels also offers email responders and efficient hosting. Especially the thing you shall be making with ClickFunnels can be complicated. But the relief is that the builder will lead you step-by-step so that you can get what to do next.

ClickFunnels offers compatibility with various payment processors such as Stripe and PayPal, enabling users to accept payments securely over the internet. Additionally, your landing pages can show various pricing options for your target audience.

Moreover, with the membership sections here, you can also sell e-courses or set up an area for your consumers or subscribers to quickly access important information. Companies utilize ClickFunnels membership as a platform to complete the entire sales funnel and training programs for employees.

For people, who want to advertise their products or business and improve their marketing, ClickFunnels is a good option for them. You can utilize it in every industry. ClickFunnels is used by a wide range of companies from freelancers and small businesses to medium and large businesses.

Pricing of ClickFunnels

ClickFunnels has a basic plan of 97 USD per month and supports up to 20 thousand monthly visits. Here are the complete details:

Basic Plan: $97


20 funnels

20,000 visitors

100 pages

Three custom domains

Unlimited contacts

Unlimited members

Here Are Some Features Included:

  • Order, upsell, and down-sell pages
  • A/B split testing
  • All funnels
  • Pop-up boxes
  • Email addresses integrations
  • Opt-in funnels

ClickFunnels has an affordable price given the features it offers. You may go with the pricing plan of 100 USD monthly to take full advantage of its key features. There is also the ClickFunnels Etison Suite plan for you, which is only 297 USD per month. This contains unlimited funnels, visitors, pages, contacts, and custom domains. In addition to the regular plans, you get more features with the Etison Suite, including:

  • Billing integrations
  • Autoresponder series
  • Email list management
  • Complete customization
  • Visual email builder


ClickFunnels is an all-in-one solution marketing tool

The website serves regular webinars with Q&A help

If you prefer not to use other tools, a variety of integrations are available

You will have six pre-built funnels with ClickFunnels

There are funnel templates that you can easily customize.


ClickFunnels has many features that might make it more challenging to access them

If ClickFunnels face down, your landing pages will face down too

While many integrations are available, you need help integrating with third-party landing page software. Since the landing page builder is so friendly, you may only get some of the features open for you through which you can create highly professional and impactful landing pages.

Instapage Overview

Instapage specializes in constructing premium landing page platform to design landing templates for marketing and advertising online. It lets you split your taste, build, and host the landing pages where you can observe which ones are growing as the most effective.

You will start with an empty frame and use the drag-and-drop editor to create your landing page. Istapage has both non-paid and paid landing page templates. These are customizable, so you can build them to set your business and expectations.

There is no limit to the type of landing page designs. Here are some elements you can add to your pages while designing:

  • Buttons, shapes, images, and videos
  • Lead capture opt-in form
  • Social media links or logos
  • Timers.

While talking about ClickFunnels vs Instapage review, we must say that for Instapage, setting up is easy. When you have a WordPress website, you will change your domain setup or use ‘One-click integration.’ Once settled, you may familiarise yourself with heatmaps- one of Instapage’s authentic analytics tools. 

You can track the activities of your visitors. For example, you can observe how far they followed on a particular page or which elements they clicked on especially.

Placing your page elements correctly can improve the output. Instapage is suitable for individuals or businesses that aim to boost their online marketing through the promotion of products and services.

Suppose you would like to improve the ROI you receive from Facebook and Google ads or other advertising areas. In that case, Instapage is also a good choice as it has some valuable and simple-to-understand in-built advertising analytics (including Google Analytics).

Overall, Instapage is specifically designed for landing page design and management. It is best for small or medium-sized businesses and companies. Although Instapage has a partial spectrum of sales and website services like ClickFunnels, if you need a landing page builder and nothing more, then it is an excellent option made for you.

Instapage Pricing

The monthly Core plan is just 129 USD. Paying for the Core plan on a year basis will reduce the monthly cost to 99 USD, resulting in a saving of approximately 23%. The Core plan offers the following features:

Core Plan: $129/month or $99/year


Over 40 integrations

Conversion Analytics


Unlimited A/B testing


Mobile-responsive builder

Global blocks

AMP landing pages

Customer Success Manager

Other professional services

High-quality security

Real-time collaboration


User-friendly, intuitive landing page builder

A/B testing for optimizing conversion rates

Integration options with various marketing tools.


Pricing can be relatively expensive for some

Limited template selection compared to competitors

Advanced customization may require coding skills.

However, you are looking for full-packed sales funnel tools. In that case, you will have to continue searching even if you like the other facilities of Instapage for your landing pages.

ClickFunnels vs Instapage Feature Comparison

GrooveFunnels vs ClickFunnels: Comparing All-in-One Marketing Platforms for Online Business.

There is a considerable controversy relating ClickFunnels vs Instapage in all online businesses and companies categories. We can go through some relevant and factual comparisons to assume who is one step forward than the other. Let’s proceed with the caparisons with the features these two tools provide to the users.

Sales Funnel Builder

The unique speciality of ClickFunnels is that you can build an overall sales funnel using just one tool here. It even provides event reminders and email follow-ups for the best experience. Using the software, you can construct numerous sales funnels in one place. It will be easy to handle membership websites, product sales, and many other targets. 

You can design a sales funnel with a few taps on ClickFunnels, as it is made with pre-made templates for the most common goals. All you need to do is get the objective of your funnel and let the system build your email and landing page. Nevertheless, ClickFunnels also comes up with managing the other aspects of a sales process, like payments. It is responsible and ready for anything that is needed for a campaign.

Although you may use Instapage to build a sales funnel, it is more inclusive software. You must use an integration like Drip or Mail Chimp to email your prospects. For payments, differently, you need to work with PayPal or Stripe. As a result, if you want to increase the performance of your sales funnel, ClickFunnels should be your only way to proceed. You do not need to switch between the sites to continue your campaign, as you may find everything on this platform.

Sales and Marketing Features

ClickFunnels vs Instapage, ClickFunnels has many features for automated marketing, webinars, live chat, call tracking, etc. It helps you gain prospective leads, through which you can export the contacts as a CSV file. Although Instapage is usually a landing page software, you can attach it to other sites. For example, WordPress and Facebook might be compatible options. 

ClickFunnels is more efficient at helping you convert potential leads into customers. It serves you as a whole sales and marketing tool. On the contrary, landing page builders are what Instapage excels at. So, here ClickFunnels is better than Instapage.

Landing Page Builder

Beautiful landing page builders should feature you with enough simple landing page creating tools to create your web page. And in this case, the Instapage landing page builder wins. Let’s see how. ClickFunnels usually gives you a user-friendly, unlimited landing page designs. 

It could be a more powerful tool. Still, if you want to collect emails, sell things, or host webinars, the ClickFunnels landing pages will serve your job. You can, however, use the drag-and-drop editor to design your landing pages. Add elements, select headings or images, and you will get a beautiful webpage.

ClickFunnels has other features like a countdown timer and a purchase button. Moreover, the sales pages are easy-going with mobile devices, so you do not have to carry a different mobile version. Although the landing page building version of ClickFunnels is good, Instapage may serve you better tools. It always makes its reputation as one of the industry’s most powerful landing page builders.

While ClickFunnels uses an expert editor to design the web page, Instapage carries many specialized landing page builder tools, such as Instablocks and Global Blocks, to increase the landing page maker. Instablocks will build your landing page at the best scale and work if you pay for digital advertising. In addition, you can create customized blocks that you may reuse after generating and saving them.

Besides, copying the blocks can create more than hundreds of landing pages faster. The Global Blocks help you be updated with some parts of your landing pages gradually and continuously. This feature is user-friendly whether you update material or modify the pages with the latest call-to-action.

Moreover, Instapage allows you to use customized landing web pages. You can also modify them easily to set a specific consumer level.

Membership Sites

You can design membership landing pages using ClickFunnels to engage with your customers. This setup can suggest the visitors to a landing page for marketing or conversions and create email follow-ups. Stripe, PayPal, and other trustworthy payment platforms are available through ClickFunnels. Using many landing pages, you can customize options and put alternative costing points to serve various audience groups.

Unfortunately, Instapage cannot offer you a membership site feature.

Ecommerce Features

With the support of landing pages, you can use ClickFunnels to sell physical goods online. Lead generation is only one-half of the entire process. Converting those leads into consumers will be the test for real. You can target customers using ClickFunnels at every step of your journey.

On the other hand, you can only build landing web pages using Instapage; it does not provide sophisticated e-commerce criteria.

Free Educational Content

Instapage and ClickFunnels offer an astounded resourlibrariesary so the users can understand more and start liking the tool. Before starting professional campaigns on these sites, remember to review the tutorials wisely. 

Regarding educational content, ClickFunnels might be a more powerful resource as it adds a free space for training users: Funnel Flix. With the help of FunnelFlix, you can expand your similar thinking of marketing or advertising systems, copywriting, business tactics, optimal expertise, mindset, and sales funnels.

Significantly, you will utilize, notice, and engage in the learning resources that Mr Russell Brunson, ClickFunnels’ co-founder and CEO, has made usable once we register for the Platinum plan.

A/B Testing Marketing Funnels

Both Instapage and ClickFunnels provide A/b testing functions to assess differences in the performance of their respective land pages.You can use only one if you realize which is getting better results. However, you may create another A/B test to compare the high-performing page to a new one with more valuable features.

Both tools allow you to track the visitors on your page, improve conversion rate and sustain the service of your marketing campaigns. You can also edit and duplicate landing web pages to easily update and examine different elements, headlines, buttons, and images.

ClickFunnels vs Instapage Compared – Table

ClickFunnels vs Instapage: A Comprehensive Comparison of Features, Pricing, and Performance

Here we may go through a shortlisted comparison between the two business-growing tools. It will help you to decide which is better than whom and why.





Sales funnel builder

Customer support

Landing page

A/B testing

Membership sites

Free educational content


Final Thoughts

However, after the head-to-head ClickFunnels vs Instapage comparison, it is clear that both are helpful for your purposes. But if you are a newcomer to your start-up business and need more experience with landing web pages and their designs, you should go for ClickFunnels.

Here the pricing is quite pocket-friendly also. If you are interested in building sales funnels and customized landing pages simultaneously, ClickFunnels will be the best option for you!

The experts ensure you can advertise your products, sell and earn safely using ClickFunnels. Thus, ClickFunnels are more prominent and handier than Instapage. So, that is why ClickFunnels holds the top place between the two.

Frequently Asked Question

Which Platform Offers Better Customization Options for Sales Funnels: ClickFunnels or Instapage?

Both ClickFunnels and Instapage offer customization options, but the level of customization may vary between the two. ClickFunnels provides a straightforward and user-friendly editor that allows users to customize funnel elements easily. Instapage, on the other hand, is known for its design flexibility, allowing users to create highly customized and visually appealing landing pages. The choice between the two depends on the level of customization and design aesthetics required for your marketing campaigns.

Which Platform Is Better for A/B Testing and Conversion Optimization: ClickFunnels or Instapage?

Both ClickFunnels and Instapage offer A/B testing capabilities to optimize landing pages for better conversions. ClickFunnels allows users to split test various elements within a funnel, while Instapage enables A/B testing of different page variations. Both platforms provide insights into conversion rates and user behavior to help users make data-driven decisions.

Can I Use Both ClickFunnels and Instapage Together in My Marketing Strategy?

While it’s technically possible to use both ClickFunnels and Instapage together in your marketing strategy, it may not be necessary or cost-effective. Both platforms offer similar functionalities for creating landing pages and sales funnels. It’s more common for users to choose one platform based on their specific needs and preferences to streamline their marketing efforts effectively.

Which Platform Integrates Better With Other Marketing Tools: ClickFunnels or Instapage?

Both ClickFunnels and Instapage offer integrations with various marketing tools, making it easier to connect with your existing marketing stack. The choice between the two depends on your specific marketing tools and the level of integration you require. Both platforms support integrations with email marketing services, CRMs, analytics tools, and more.

Which Platform Is Better for Building Sales Funnels: ClickFunnels or Instapage?

ClickFunnels is designed specifically for building sales funnels and offers a comprehensive suite of features for creating and managing complete sales processes. It provides pre-built funnel templates for various purposes like lead generation, product launches, and upsells. Instapage, while primarily a landing page builder, also allows users to create simple funnels. However, ClickFunnels is generally considered more robust for building and managing sales funnels.