What Is the Difference Between Klaviyo and Mailchimp? A Comprehensive Comparison [2024]

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By Paul Martinez

Updated on

The answer to this question depends on what kind of business you are in, how much time you have available to manage your campaigns, and how much money you want to spend.

If you’re just getting started with email marketing or if you’re looking for a tool that can help you scale up quickly, then we recommend starting out with Klaviyo. It has an easy-to-use interface and it comes at a low monthly cost.

What is the Difference Between Klaviyo and Mailchimp: A Comparison of Email Marketing Platforms for Businesses

If you need more control over your campaign than Klaviyo offers, then we recommend using Mailchimp. You get all the same features as Klaviyo but you may have to pay a monthly fee. So let’s see what is the difference between Klaviyo and MailChimp.

What Is the Difference Between Klaviyo and Mailchimp?

Let’s take a look at some of the key differences between these two services.


  • Advanced Email Marketing Automation

  • Segmentation and Targeting

  • Robust Analytics and Insights


  • User-Friendly Email Campaigns

  • Advanced Email Marketing Automation

  • Comprehensive Analytics and Insights


Klaviyo is free to use for small businesses while Mailchimp costs $12 per month for individuals and $25 per month for companies.

If you’re just getting started with email, then we recommend starting with Klaviyo because it doesn’t require any initial investment.


Klaviyo offers a wide range of features including A/B testing, segmentation, autoresponders, analytics, and lead generation.

Mailchimp also provides similar features such as segmentation, automation, and lead generation. However, MailChimp does not offer A/B testing or autoresponder functionality.


Both services provide 24/7 support via phone, chat, and email. In addition, both services have user forums where you can ask questions about their products.


Both services integrate well with other tools like Google Analytics, Facebook Ads Manager, and Salesforce.

Social Media Integrations

Klaviyo integrates with social media platforms like Twitter, LinkedIn, Instagram, Pinterest, and YouTube.

Mailchimp integrates with social media platforms such as Facebook, Twitter, LinkedIn, and Instagram.


Both services offer detailed reporting so you can see exactly which emails performed best and which ones didn’t perform as expected.

Mobile App

You can access your account from anywhere by downloading the mobile app onto your smartphone for both of these companies.

Ease of Use

Klaviyo has a simple drag-and-drop design that makes creating emails quick and easy. Mailchimp allows you to create emails in bulk through its web editor.


Both services encrypt your data when they store it online. They also implement secure socket layer (SSL) encryption technology to protect your information during transmission.


With Klaviyo, you can customize your templates and colors to fit your brand identity. With Mailchimp, you can only change the text within your template.

Email Templates

Klaviyo gives you access to hundreds of prebuilt email templates that you can use to send personalized messages to your subscribers.

Mailchimp gives you access to around 50 prebuilt email templates that will allow you to send personalized messages to subscribers.

Is Klaviyo Good For A Small Business?

Klaviyo Features: A Comprehensive Look at the Tools and Capabilities of the Email Marketing Platform

Yes! Klaviyo is great for small businesses who want to personalize their marketing campaigns without having to invest a lot of time and money into building out an entire email list.

It’s also perfect for those looking to start using email marketing but don’t know how to get started.

Does Mailchimp Work Better Than Klaviyo?

No. While MailChimp is designed specifically for marketers who are already familiar with email marketing, Klaviyo is ideal for newbies who need help setting up their first campaign.

Klaviyo is more flexible than Mailchimp since it allows users to build their own templates while Mailchimp limits users to building on top of existing templates.

How Much Does It Cost To Send Emails Using Klaviyo?

The cost of sending emails using Klaviyo depends on what type of plan you choose.

The free version allows up to 100 emails per day. You can upgrade to the Pro level for $9.95 per month which allows you to send 1,000 emails per day.

If you need more than 1,000 emails per month, you can opt for the Enterprise Plan at $19.95 per month which includes unlimited emails sent each day.

On the other hand, Mailchimp charges $12 per month for individual accounts and $25 per month if you are sending more than 2,000 emails per month.

Can I Get Started Without Making Any Initial Investment?

Mailchimp Features: Exploring the Capabilities and Tools of the Email Marketing Platform

Yes. Both services give you free trial periods so you can test them out before deciding whether, or not, they’re right for you.

However, you’ll be limited to just 10 emails per day while you’re testing out their service. Whilst a trial period is great, it may not be suitable if you have a large email contact list and need to send everyone emails on the same day. 

However, it is always worth taking out a free trial to see what the email customization and design options are. Also, to test how easy the service is to use, and to get a feel for it without financial commitment. 

How Do I Know Which Service Is Right For Me?

To determine which one is better for you, we recommend comparing the features offered by each company.

For example, does Klaviyo have a mobile app? How many templates do they provide? What kind of customization options do they offer?

Do they support multiple languages? If so, which ones?

Does Mailchimp have a mobile app? Are there any templates available? Can you easily add images to your emails?

It all depends on what kind of service you are after, how big the mailing list is, what kind of emails you want to send when it comes to its design, and the budget your business has. 

Final Thoughts – Which One Should I Choose?

So, there you have it. We’ve compared Klaviyo vs Mailchimp and found some key differences between the two. We think Klaviyo is a great choice for beginners who want to start building their list right away.

But if you already have a large mailing list, then we recommend moving on to Mailchimp. It’s much easier to manage an existing list than it is to build one. In our opinion, Mailchimp is thethe best choice for your company.

Frequently Asked Questions

What Are Klaviyo and Mailchimp, and What Do They Offer?

Klaviyo and Mailchimp are both popular email marketing platforms. They allow businesses to create and manage email marketing campaigns, send newsletters, automate workflows, and analyze email performance.

What Sets Klaviyo Apart From Mailchimp?

While both platforms share some features, Klaviyo is primarily known for its advanced e-commerce integration and robust segmentation capabilities. It is designed to cater specifically to e-commerce businesses, offering tailored features to drive sales and customer engagement.

Which Platform Offers Better Integration With E-commerce Stores?

Klaviyo is renowned for its seamless integration with various e-commerce platforms like Shopify, WooCommerce, Magento, and BigCommerce. It allows businesses to leverage customer data to create personalized and targeted email campaigns.

How Do the Pricing Structures of Klaviyo and Mailchimp Compare?

Klaviyo’s pricing is generally considered more expensive than Mailchimp’s, especially as the subscriber list grows. Mailchimp offers more flexible pricing plans, including a free plan for smaller subscriber lists.

Which Platform Provides Better Automation and Segmentation Features?

Klaviyo is often favored for its powerful automation and segmentation capabilities. It allows businesses to create complex automated workflows based on customer behavior and purchase history, leading to highly personalized and relevant email campaigns.