Which Is Better for Shopify and E-commerce: Klaviyo or Privy? [2024]

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By Paul Martinez


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E-commerce brands can increase their revenue by 20-30% through effective email marketing. An ESP (Email Service Provider), which automates your email flow and nurtures your subscribers, is essential if you want to grow your eCommerce brand’s revenue.

Klaviyo or Privy are popular software tools that offer advanced lead generation and email marketing functionality. Which is the best? This guide will take a close look at Klaviyo vs Privy to decide which Shopify store or eCommerce brand you should choose.

Privy vs Klaviyo: Choosing the Right Marketing Automation Platform

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Klaviyo is, without a doubt, the most popular of both – there are currently a massive amount of ecommerce shops installed on the platform. There are many things that Privy customers love, and some great functionality is built into the platform. 

Klaviyo vs Privy: Basics

Klaviyo, an online marketing platform that allows you to run highly effective campaigns via your email list, SMS, and popup to grow your customer base, is among the most popular.

In addition, Klaviyo makes it easy to store and analyze transactional and behavioral data. Any company can use this ESP, from small startups to large corporations.

Moreover, with popups and email sequences, Privy can help you increase your conversion rates. Although these two platforms are similar, some essential differences should be noted.

Features In Klaviyo And Privy

Grow your email list and expand your reach

Let’s first discuss the features of these two tools. These are the main features to be aware of:

  • Email customization
  • List segmentation
  • Popup customization
  • Data integration
  • Analytics and data reports
  • A/B Testing.

Email sequences can be beneficial when automating your email marketing. An ESP should have an email builder compatible with any eCommerce business.

Furthermore, Klaviyo and Privy offer pre-made templates you can use immediately. Here are some additional features.

Klaviyo Key Features

Klaviyo offers easy-to-use templates that you can modify using the built-in drag-and-drop editor. Furthermore, it was initially created to be an Ecommerce email platform. They also provide the following:

Accurate time segmentation: The tool is a great way to segment your list by average order, on-site visitors’ behavior, cart behavior, and cart value products bought.

Custom Integrations: you can use their API to create a custom integration.

Pre-built Automation Flows: You can use their default settings and pre-made templates to automate flows like Welcome Series, Abandoned Cart, etc.

SMS and Email Marketing: Send targeted messages to customers and send SMS simultaneously.

Privy Key Features

When it comes to standalone on-site conversion tools and lead-capture tools, we recommend Privy over Klaviyo.

  • Spin to Wins: A lucky wheel your visitors can spin to win a prize, such as a coupon or discount.
  • Fly-outs: are a subtle way to increase your list growth and promote a campaign without reducing conversion rates.
  • Get a Discount on Your First Purchase: This feature allows you to increase sales and analyze data later for SMS list and enables a successful email marketing
  • Exit-intent Campaigns: This gives you another chance to get subscribers with your visitor’s email address before they leave the site.
  • Cross-sell Displays: Offer a customer or visitor another product in your store.

The Privy was initially launched as a popup and lead capture tool. Furthermore, Klaviyo was originally established as an email marketing platform. On the other hand, They have a more sophisticated offering on the email side with less lead capture functionality.

Klaviyo vs Privy: Pricing

Klaviyo and Privy pricing is very similar. They both charge per contact, although neither tool offers unlimited email sending. Klaviyo is a complete solution if you want an all-in-one email marketing platform, lead capture, and SMS platform. Moreover, Klaviyo is more comprehensive if you need to do everything with one tool, with a great system of email automation.

Privy Pricing


Features and Price


100 Mailing Contacts


$15/month 250 Postal Contacts

Growth Plan

$45/month 3.000 Email Contacts

Klaviyo Pricing


Features and Price


500 Email Messages per Month

Intermediary Plan

$45/month up to 1.001-1.500 Contacts Emails sends and 15.000 Emails Messages

Advanced Plan

$60/month up to 1.500 contacts, 15.000 monthly Emails send, and 1.250 SMS/MMS monthly credit. 

Klaviyo Vs. Privy: Integration

Both tools can be connected to Zapier via Zapier. This allows you to connect to virtually any software tool compatible with Shopify and other e-commerce platforms.

Integrations In The Privy Court

  • Privy can integrate with Shopify, Wix, and BigCommerce.

Klaviyo Integrations

  • Klaviyo offers 220+ pre-built integrations, including Shopify and WooCommerce and Prestashop and Prestashop.

Klaviyo And Privy: Ease-Of-Use

In addition, Each tool has a learning curve. To fully utilize the platform, you must view a tutorial video.

The Privy Is Ease Of Use

The interface of Privy is easy to use, thanks to tools such as the email builder, which allows you to create campaigns by simply dropping elements into the box. However, you may need help accessing the additional features and options within the dashboard.

Klaviyo Is Easy To Use

Klaviyo offers many customization options to customize the user’s interface and tracking metrics. Furthermore, it would be best if you spent some time learning how to use the platform.

Klaviyo Pros & Cons

Let’s sum it up: Here are the main Klaviyo pros & cons.


It is easy to create targeted email messages even if you need to have design or programming skills

Segmentation of eCommerce Stores using the most advanced lists

Excellent customer service team, quick responses.


The API functions are minimal, and the server bandwidth is poor

There may be hidden fees associated with add-ons or plans that are different

Integration limitations for specific tools/providers.

Pros And Cons Of Privy

Let’s now move to Privy.


Customers recommend Privy because of its easy setup and integration with Shopify

Migration from other ESPs is easy

Decent pre-made popups.


These are the basic features

They often alter their pricing plans

Limited customization options in free version.

Privy has less functionality than Klaviyo, but you can still get an email, SMS, and lead capture all in one platform.

Which Is Better, Klaviyo Or Privy?

Privy Features: Exploring the Capabilities and Benefits of the Email Marketing and Conversion Tool

Businesses looking to convert new visitors into buyers or increase their AOV (Average Order Value) will love Privy. It offers banners, welcome discount plays, fly-outs, exit-intent campaigns, spin-to-wins, flyers, and spin-to-wins. Its email capture and lead generation tools are its main strengths. Our email marketing agency has used it with great success for online merchants.

In addition, Klaviyo, a more sophisticated tool that focuses on personalization and analysis of customer data to maximize your sales, is Klaviyo. Furthermore, It is a complete email marketing suite, one of the most popular on the market. You can also use it as an SMS marketing platform with lead capture and popups for growing your lists.

Is Privy Able To Work With Klaviyo?

Yes, absolutely. There is no reason to limit your ability to use both. Thousands of companies do this successfully every day. Klaviyo is the best choice if you want everything on one platform.

Klaviyo Agency Services can help you get the best out of Klaviyo and grow your e-commerce sales. Further, you can Contact us today to learn more about our complete Klaviyo agency service offerings. 

Everything from agency services to complete done-for-you, we offer everything.

Frequently Asked Question

What Are Privy and Klaviyo, and How Do They Compare as Marketing Automation Platforms?

Privy and Klaviyo are both popular marketing automation platforms used by businesses to improve their email marketing and customer engagement efforts. Privy is known for its suite of tools focused on capturing and converting website visitors through email signups, pop-ups, and other lead generation forms. Klaviyo, on the other hand, is a comprehensive email marketing platform that offers advanced automation, segmentation, and personalization features to optimize email campaigns and customer communication.

Which Platform Is Better Suited for E-commerce Businesses: Privy or Klaviyo?

Both Privy and Klaviyo offer valuable features for e-commerce businesses. Privy specializes in lead capture and conversion optimization, making it ideal for businesses looking to grow their email subscriber list and boost sales through targeted offers. Klaviyo, on the other hand, is specifically designed for e-commerce, providing more robust email marketing automation, customer segmentation, and personalization tools tailored to the needs of online stores.

In What Ways Can Privy and Klaviyo Optimize Email Marketing Campaigns?

Privy optimizes email marketing campaigns through various lead capture forms, exit-intent pop-ups, and targeted offers. It helps businesses grow their email lists and engage website visitors with timely promotions. Klaviyo takes email marketing to the next level with advanced automation, personalized product recommendations, behavior-based triggers, and A/B testing. It allows businesses to send highly targeted and relevant emails to different segments of their audience, leading to improved open rates and conversions.

Can I Use Both Privy and Klaviyo Together in My Marketing Strategy?

Yes, some businesses may choose to use both Privy and Klaviyo together in their marketing strategy. For example, a business can use Privy to capture leads and grow their email list, and then integrate the acquired data with Klaviyo for more sophisticated email marketing campaigns. This combination allows for a comprehensive approach to lead generation and email marketing automation.

What Are the Pricing Differences Between Privy and Klaviyo?

Privy and Klaviyo have different pricing structures. Privy offers various pricing plans based on the features and the number of monthly website visitors. It also has a free plan with basic lead capture tools. Klaviyo’s pricing is based on the number of email subscribers, and it offers a range of plans suitable for businesses of different sizes. The cost of each platform will depend on the specific features required and the size of the email list.