Mailchimp vs Flodesk: Pick the Right Tool for Your Email Marketing [2024]

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By Paul Martinez


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Flodesk and Mailchimp are now two of the most popular email marketing software solutions that are easy to use even for beginners. If you want to build and expand your business, an email marketing tool is a must. 

Email subscribers are much more engaged and likely to convert than their social media counterparts. You need to get email right no matter what type of ecommerce you are in.  

Mailchimp vs Flodesk: Choosing the Perfect Email Marketing Platform.

This Mailchimp vs Flodesk comparison will educate you on the key differences and similarities between these two services.

About Mailchimp

Mailchimp has spent several years developing a user-friendly infrastructure that allows for extensive personalization of sent emails. In the world of email marketing, Mailchimp has long held the crown as THE platform for small companies. It was one of the first on the market and rapidly gained widespread adoption among companies of all sizes.

Currently, more than 14 million people throughout the world utilize it. Intelligent digital marketing, award-winning support, and motivational content are part of the company’s objective to help millions of global clients launch and develop successful companies. Mailchimp’s platform is more integrated and feature-rich than Flodesk’s.

The monthly cost of using Flodesk is a fixed $38. Infinite email sending and subscriptions are included in this package. On average, Flodesk costs more than its rivals.

Prices for Mailchimp start at $9.99/month and go up to $420/month. Furthermore, Mailchimp offers a free plan for the hesitant outside its three upgraded options. With Mailchimp’s free account, you may have up to 2,000 subscribers, 10,000 monthly email sends, and 2,000 daily email sends.


FloDesk vs Mailchimp: Comparing Features and Capabilities of Email Marketing Platforms
  • Ease of Use

Email marketing tools have come a long way since Mailchimp’s inception, and this platform has been the gold standard in the business for a long time. Despite competition from other media in recent years, Mailchimp continues to dominate the market for small companies due to its intuitive design and ability to help those with no prior experience in email marketing.

Incredibly polished email templates are only a click away from the user-friendly email creator. Each email theme is fully editable, allowing you to add your company’s colors and images. Email templates may be coded from scratch, enabling unlimited customization and use of your unique aesthetic sensibilities.

The user interface is straightforward to understand. The platform is designed with inexperienced email marketers in mind, with everything clearly labeled, presented in clear menus, and written in plain English. A well-designed email series is an effective tool for companies; even the most inexperienced marketers can create it. Further, they provide tips to enhance your email marketing strategy.

  • Customer Support

Even though it’s a relatively user-friendly site, you may sometimes need to get in touch with customer service. Mailchimp’s customer service features include Helper for Mailchimp, email customer support, phone assistance, and a 24/7 live chat service.

However, these features of assistance are only accessible via premium subscriptions. The Mailchimp help desk and email assistance are available to users of the free tier. Chat assistance is included in all premium subscriptions and is available whenever you need it. However, the Marketing Premium package is the only one that provides phone help. Since Mailchimp is so popular, a quick internet search should give several articles offering advice on how to fix your specific problem.

  • Integration

Mailchimp has been around longer than most other email marketing systems, making it a natural choice for integrations. As a result, a plethora of add-ons and advanced features have been developed for Mailchimp.

The following are some of the most often used native integrations: WooCommerce, Stripe, Shopify, Squarespace, Zendesk, and Livechat.

However, a great deal more options exist. Specifically, Mailchimp may be easily integrated with almost any other marketing or customer relationship management platform.

  • Customer Reviews

Despite some negative and positive feedback, TrustRadius gives Mailchimp an 8.2 out of 10. On G2, it scored 4.2 out of 5, with many positive reviews.

Mailchimp is a very effective software in the evaluations that praise it. Users like the flexibility it provides and the simplicity with which an email list can be expanded and managed.

One common issue was the poor quality of the company’s customer service. This is probably because free accounts receive worse customer service.

About Flodesk

Created by a female, Flodesk has revolutionized the email marketing industry. Over 30,000 people are now using it. Its goal is to teach amateurs and professionals how to develop inbox-friendly email designs. In general, Flodesk is helpful for those who would instead devote their time and energy to the aesthetics of their email messages and marketing campaigns.

The monthly cost of using Flodesk is a fixed $38. Infinite email sending and unlimited subscribers are included in this package. On average, Flodesk costs more than its rivals.


Mailchimp vs Flodesk: Comparing Features and Capabilities of Email Marketing Platforms.
  • Ease of Use

A significant factor in Flodesk’s success is the intuitive user interface. The platform’s universal usability is a breeze to learn and implement. The software makes it simple to send magnificent emails based on their simple (but beautiful) templates.

Flodesk is designed to be user-friendly, even for inexperienced marketers. More advanced users may find Flodesk’s lack of options limiting. You will run into limitations with this program if you try to generate more complex lists or consistent newsletters across the board.

  • Customer Support

Flodesk has built a solid reputation in the market because of its helpful customer service team. Emails sent to their support personnel often get prompt responses.

You can also join the Flodesk private Facebook group to talk shop with other users and get answers to your issues. Experienced users or group administrators generally respond swiftly to questions.

Flodesk also provides an in-depth FAQ area for its users. Find the solution you’re looking for quickly with the aid of these concise tutorials and video walkthroughs.

  • Integrations

While Flodesk has gained popularity due to its user-friendliness, integrating it with other software is more complicated. Few native integrations are available for Flodesk, and they currently only have native Shopify and Instagram connections. In addition to collecting email addresses from Shopify users, you can now include their Instagram posts in your emails, which is very useful for any marketing agency.

Installing Zapier will give you access to a wider variety of integrations. This can increase functionality, but it might be challenging to implement, and even then, your integration choices may be limited.

  • Customer Reviews

Users have given Flodesk rave reviews. Almost everybody that reviews software, including WordPress’s review area, gives it 4.5 stars out of 5.

Excellent customer service was a common theme among reviewers. Users and reviewers agree that it is easy to use, quick, and appropriate for a wide variety of people, especially newcomers who may benefit from the many lessons available in the support forum.

Many people have praised the beautiful themes, making sending an email that seems like an expert design easy. Customers also complimented the user-friendly interface for newcomers.

In most cases, the complaints came from seasoned users who found the program limiting. Several users complained about the limited ability to personalize the service and the small number of available native integrations.

Similarities Between MailChimp vs FloDesk

Flodesk and Mailchimp, two popular online tools, provide editors that allow users to design and send personalized, business-grade emails. Both provide drag-and-drop editors and standard email layouts. If you aren’t a fan of coding, Flodesk is your best chance to create beautiful designs for your email campaigns.

In terms of functionality, though, Flodesk and Mailchimp are interchangeable; both let you upload your logo, customize the typeface, and include prefabricated template blocks into emails. But Mailchimp provides a library to save reused material, so designers don’t have to re-enter pieces in future email campaigns.

Drip campaigns, in which a user sends a series of automatic messages to contacts and clients, are a feature of Flodesk and Mailchimp. Drip campaigns often respond to client behavior and may include forks to reach out to subsets of users.

Marketers may use Flodesk and Mailchimp to send emails automatically and establish automations according to conditions like if/else, wait, and delay.

Flodesk and Mailchimp provide tools that monitor KPIs, boost deliverability, and offer insights to expand an email marketing campaign. While both Flodesk and Mailchimp provide helpful stats, they measure different things.


  • User-Friendly Email Campaigns

  • Advanced Email Marketing Automation

  • Comprehensive Analytics and Insights


  • Intuitive Email Marketing

  • Stunning Email Templates

  • Stunning Email Templates

Differences Between Mailchimp and FloDesk

In contrast to Flodesk, Mailchimp provides email marketing features such as an A/B testing feature for perfecting email and subject line composition. They may make many email variants, and the system will distribute them to a predetermined list of recipients.

Compared to Mailchimp, Flodesk’s layouts and designs stand out for their sleekness and sophistication. Additionally, Flodesk provides more font options. You can see below that Mailchimp’s templates tend to seem more generic.

Flodesk’s compatibility with Shopify is seamless. Unlike Mailchimp, which requires an additional connection with a program like Zapier, this doesn’t have any special requirements. Flodesk users now have a streamlined path to their e-commerce platform.

Our Pick

Mailchimp is the best email marketing platform for beginners, and those with more expertise can use it. The platform is the best choice due to its fantastic customer support services, ease of use, and integration. What’s more, users love it!

Final Thoughts

FloDesk has a great design. Unfortunately, they do not yet have sufficient capabilities or integrations to back the brands. Do you want to build up a mix of email, social media, and print advertising, outsource your email marketing, or link it with practically any other online tool? MailChimp impresses with its user-friendly interface, automation capabilities, and comprehensive analytics, making it the undeniable winner.

Frequently Asked Questions

What Is Mailchimp, and How Does It Compare to Flodesk?

Mailchimp and Flodesk are both email marketing platforms, but they offer different features and user experiences. Mailchimp is a popular all-in-one marketing platform that includes email marketing, CRM, automation, and more. Flodesk is a newer email marketing platform known for its elegant and visually appealing templates.

Which Platform Is More Suitable for Beginners or Users With Limited Technical Knowledge?

Flodesk is often considered more user-friendly and straightforward, making it a good choice for beginners who want to create beautiful email campaigns without the need for extensive technical skills. Mailchimp, while robust, may have a steeper learning curve for some users.

How Do the Costs of Using Mailchimp and Flodesk Compare?

Mailchimp offers various pricing plans based on the number of subscribers and features needed, with a free plan for up to a certain number of subscribers. Flodesk operates on a flat-rate pricing model, charging a fixed fee regardless of the number of subscribers.

What Level of Customization and Design Control Do Users Have On Mailchimp and Flodesk?

Both platforms offer customization options, but Flodesk is particularly known for its visually appealing and customizable email templates. Flodesk provides users with a more seamless and design-centric experience.

Can Both Platforms Handle Automation and Workflows for Email Campaigns?

Yes, both Mailchimp and Flodesk offer automation features to set up email sequences, triggered campaigns, and other workflows based on subscriber behavior. However, Mailchimp’s automation capabilities are more extensive due to its broader range of marketing tools.