Is Moz Better Than Ahrefs? Unveiling the Superior SEO Tool [2024]

Photo of author

By Paul Martinez

Updated on

Are you a marketing prodigy with a keen sense for identifying opportunities, or a determined entrepreneur on the cusp of building your own empire? Well I great place to start is mastering the art of SEO. 

Is Moz Better Than Ahrefs? SEO Tool Comparison and Analysis

I know many people need clarification with Ahrefs and Moz. Naturally, these SEO tools need to be clarified, which delivers better quality. Actually, both are reputed and well-recognized and measure better search volume through optimizing target keywords we know about.

Several big or medium professional companies use these tools to get accurate organic traffic performances for their profit. Still, there are some specified differences between them. Some recommend Ahrefs is better, and some say Moz provides better quality. But is Moz better than Ahrefs? To get the answer, you have to read the article thoroughly. Here it will be verified which one usually provides the better quality. I will clarify your confusion in this article by comparing Ahrefs and Moz.  Some of its features, specifications and my opinion will help you choose one better as an effective keyword research tool.

What is Moz?

Moz started its journey in 2004 just as a blog and online community named SEOmoz. From the very beginning, the developers of Moz aimed to be the best SEO audit tool providing software these days, and they are one of them. Very few software provides such brilliant quality organic keyword research as Moz.

Its development and progress are remarkable, though. The brand has grown big and has now been divided into two main parts- Moz Pro and Moz Local. Moz Local is an essential combination of service tools. Moz Local offers to help you create and manage local business listings on sites such as Google and Facebook or other mediums.

Understanding Moz: An Overview of the SEO Software and Toolsa

On the other hand, Moz Pro is a premium service. It is designed as an all-in-one SEO tool. So, it has satisfactory services for all categories of business. It provides competitor analysis by way of researching the relevant keywords.

If you are looking for a free SEO toolset, Moz is the best option. First, you have to download MozBar and install it in your browser. Otherwise, you can create a free Moz community account, and thus you can get access to the free Moz SEO tools.


To know “Is Moz better than Ahrefs?” we have to look at the key features of Moz and its connections with Google analytics.

Link Explorer

Several customers choose Moz especially for enjoying its backlink analysis tool feature. This epic keyword tool provides:

  • Unique domain authority
  • Inbound links
  • Keyword difficulty
  • The number of linking domains
  • Ranking keywords and content

It is a popular SEO tool to measure keyword difficulty scores and valuable keywords for your website. You will have a complete backlink profile for your website.


It is one of the fantastic features of Moz. The software has been designed to work as a Google Chrome extension and provides backlink reports. Moz domain authority tools indicate the essential SEO parameters like an all-in-one SEO toolbar and provide all the top metrics on a 0-100 scale related to the potential keywords of your client domain. It is user-friendly and easygoing.

On-page Optimization

Unlike the other SEO tools, it provides onsite or on-page SEO optimization. In addition, the exclusive Moz tools offer a step-by-step guide on optimizing your client domain and how to score a good domain rating by analyzing your competitor link profile.

Besides, Moz provides content exploring, keyword research, rank tracking, site crawling, etc. These important advanced features improved the user experience, even if he is new in the field.

What is Ahrefs?

What is Ahrefs: A Comprehensive Guide to the SEO Software and Tools.

There are many good SEO servicing tools available in paid versions only. Ahrefs is one of the excellent tools for them. It has toolkits that mainly provide all the deeper analysis related to SEO services. This suit primarily focuses on keyword rank tracking, website link profile analysis, and SEO fitness.

From its beginning as a common SEO resizer, it has become a complete SEO suit, and many people like using it. However, suppose you are a beginner in the field and want a premium quality SEO service. Ahrefs can appear as an average tool supplier where your site or content might get primary purification and support.

The free version of Ahrefs is actually available. But it delivers services that could be more remarkable. It provides nominal and average SEO tasks like keyword research, external link building, website link profile, broken backlinks, and on-page SEO. The free version could be more beneficial and comfortable for users with minimal experience. In fact, it is a waste of time.

Ahrefs is helpful if you go with its annual plans. With Ahrefs, SEO marketers can get better-ranked content ideas, which can score good search results on search engines. In short, Ahrefs is an SEO tool developed to help increase the authority scores for their websites on Google or any other search engine.


To know the key features of Ahrefs domain rating and its approach to complying with the SEO strategy, read as follows:

Rank Tracker

Ahrefs keywords explorer observes your Google rankings or other search engine rankings on a 0-to-100 scale. It helps to get a good idea of SEO health of your website. It works across 170 countries to score the best result.

Keyword & Content Explorer

This standout feature offers keyword research and content exploration at the same time. Ahrefs provides helpful articles that suit your site best, and when it comes to the keyword, you can search any on the search bar. Effective keywords add extra mileage and exposure to the content, and thus the reach may increase.

Ahrefs vs Moz

We may have different opinions about Moz and Ahrefs, their credibility, and their qualities. But ultimately, the most awaited confusion would be solved through the neck-to-neck comparison. After that, it can be clarified whether is Moz better than Ahrefs or not.


Ahrefs provides a good performance as well as Moz. But if you are a beginner, Moz is the only suitable option. Miz is designed in such a way to help newcomers and experienced people. So, dealing with a new business, it is always preferable to proceed with Moz.

Onsite Optimization Tool

Moz provides on-page SEO, one of the most significant advantages of using Moz. When checking the optimization score, judging both the software, Moz results better than Ahrefs. Only Moz is capable of checking how well your pages are optimized. Besides the essential information, it helps increase your site’s reach.

Backlink Database Size

To provide backlinks, both software has a huge number of domains and keywords associated with them. But the link database of Moz is more extensive than Ahref’s. It contains 40.7 trillion links. Here Moz wins.


If you belong to a start-up business, Moz will be more comfortable for you. For a starting business, it is both easygoing and affordable. You do not have to face many issues while using Moz’s SEO tools for your website.

Is Moz Better Than Ahrefs? and Which One Should You Choose?

In this whole write-up, all trends prove that Moz is a better domain analysis tool for start-up concepts. The features and other kinds of stuff define that. Obviously, Moz is the best choice of software for you.. 

There are a large number of giant companies that use Moz as it provides efficient services. In fact, many experienced professionals working in this field over the years recommend Moz, especially for start-up marketers.

  • SEO Expertise Platform

  • Keyword Research Tools

  • Backlink Analysis Features

  • Comprehensive SEO Analysis

  • Backlink Research Capabilities

  • Keyword Tracking Tools

However, after this challenging head-to-head comparison between Ahrefs and Moz, I would choose Moz regarding certain things. It is user-friendly, easily affordable, power-packed, and has a tight grip on the search engine- Google. So, Moz is better and more beneficial for the youths and start-ups.

Frequently Asked Question

Which Tool Is Better for Keyword Research: Moz or Ahrefs?

Ahrefs is often considered superior for keyword research due to its extensive keyword database and comprehensive keyword analysis features. Ahrefs provides accurate search volume data, keyword difficulty scores, and keyword ideas, making it a powerful tool for finding profitable keywords and understanding the competitive landscape.

Which Platform Offers Better Backlink Analysis: Moz or Ahrefs?

Ahrefs is known for its industry-leading backlink analysis capabilities. It has a larger backlink database and provides more detailed backlink data, including referring domains, anchor text analysis, and new and lost backlinks. While Moz also offers backlink analysis, Ahrefs is often favored by SEO professionals and marketers for its more comprehensive insights into backlink profiles.

Which Tool Provides Better Site Audits and SEO Recommendations: Moz or Ahrefs?

Both Moz and Ahrefs offer site audit features to identify on-page SEO issues and provide recommendations for improvement. Moz’s Site Crawl feature is well-regarded for its detailed site audits and actionable recommendations. Ahrefs’ Site Audit feature is also comprehensive, covering issues like broken links, duplicate content, and more. The choice between the two depends on individual preferences and specific requirements.

Can I Use Both Moz and Ahrefs Together in My SEO Strategy?

Yes, many SEO professionals and marketers use both Moz and Ahrefs together in their SEO strategy. Each tool has unique features and strengths, and using them in combination can provide a more comprehensive understanding of your website’s SEO performance and your competitors’ activities. Integrating the insights from both tools can lead to more informed decision-making and better overall SEO results.

What Are the Pricing Differences Between Moz and Ahrefs?

The pricing for Moz and Ahrefs varies based on the features and the level of access you need. Both tools offer different plans to cater to various user needs and budgets. It’s essential to compare the features offered in each plan and evaluate which tool aligns better with your specific SEO requirements.