Customer Relationship Management (CRM) resources are crucial for your marketing and sales and, therefore, essential for your business. In this sense, today, there is a lot of Software on the market to help you improve your business, enhancing your customer relationship daily.
HubSpot Vs Monday: two Software that has proven to be crucial in the CRM business. This article will address relevant comparisons so you can make a conscious and intelligent choice for your business.
As teams increasingly work from home, understanding the importance of these tools is essential for a successful shift. Before addressing the subject in vogue, let’s learn a little about the history of each company. Clarifying how they made their way here and became globally recognized and reliable companies.
HubSpot emerged at a time in history when Cold Calling, advertising, and marketing were only done by companies that had a lot of financial resources. However, with the emergence of the Internet, the company’s founders, Brian Halligan, and Dharmesh Shag saw that the scenario was about to change, providing real market competition in these fields.
In 2006 Brian Halligan and Dharmesh Shag founded “HubSpot” at the Massachusetts Institute of Technology (MIT). HubSpot was a finalist in MIT’s solution and business plan competition, receiving a $50,000 investment. And in 2007, the company grew from $255,000 in revenue to $15.6 million in 2010.
According to Forbes, the company started its work focusing on small businesses. Still, as it grew, it began serving companies with more than 1,000 employees. And in 2014, it managed to get listed on the New York Stock Exchange, reaching historic numbers in the value of its shares in the year 2021.
Among the basic tools offered by HubSpot are social media marketing, content management, web analytics, landing pages, search engine optimization, and customer support. There are several well-known resources integrated by HubSpot, such as NetSuite, Microsoft Dynamic CRM, SugarCRM, and SalesForce.
Given this track record of success, it is clear how social media marketing and its tools have been decisive for HubSpot’s growth. Providing countless benefits for companies in various market sectors. And it is understood that to attract customers, it is necessary to go beyond the basics.
Building a good relationship with the customer and involving many marketing tools in your campaigns is required. HubSpot is willing to offer several of these, CRM being the subject of this article, which we will cover in the following topics.
All-in-one: Integrates marketing, sales, and customer service tools
User-friendly: Easy for non-technical users to manage campaigns
Analytics: Provides data-driven insights for better decision-making
Automation: Streamlines workflows, saving time and increasing efficiency
Scalable: Adaptable to growing businesses with various needs.
Costly: High pricing for advanced features and additional users
Learning curve: Requires training for effective utilization
Limited customization: May not meet unique business requirements
Email limitations: May struggle with complex email marketing needs
Migration challenges: Data transfer issues from other platforms.
HubSpot Characteristics And Considerations
Before we talk about HubSpot CRM, we need a brief definition. Management with CRM is known as 360° marketing management. Where there is a relevant contact in all branches with your customer. Due to the evolution of technology, the relationship with your customers and prospects has also evolved, where improvement must be applied in new strategies, technologies, and tools.
With a CRM, you will store valuable information about your potential customers, such as their names, address, phone number, and e-mail address. The tool composes data to update your dev team about your customer, and it is possible to consult their purchasing preferences and history.
When any potential customer contacts the company, this activity is registered in the knowledge base, as well as e-mails, calls, website visits, and others. This way, it will be possible to carry out email marketing using the email templates made available by the Software.
As previously mentioned, HubSpot offers a system to manage your customer relationships. The company provides Software to track these intentions, such as notes about your potential customers. This data is stored in databases where several people from the same dev team can have access permission.
It is possible to add data manually or automatically so that the bureaucracy in your company can be drastically reduced, making the practice of paperwork outdated. Faced with so many advantages, we should stick to the primary goal of hiring a HubSpot CRM company: to improve the customer experience and increase your sales volume.
There are two sectors where CRM services are most effective: in requited purchases and services. Lawyers, landscapers, jewelers, realtors, and accountants have much to gain from using CRM. This system benefits businesses in longer cycles, such as SaaS.
To provide greater assurance of the use of HubSpot CRM and google drive. We’ll highlight here some important positive features, such as:
- Helping you and your sales design teams with productivity by establishing a workflow and process to be followed
- With storing all your customer information in a stable and secure system. You can save time with multiple data divisions. With a CRM platform, you can create a single data, and everyone will have access no matter the team size.
- When your customers frequently interact with several people on your team, you will be able to see how the previous interactions went. This can be e-mails, and phone calls, among others
HubSpot CRM, Relevant Data
Salesforce, which is currently integrated with HubSpot, surveyed about 5,200 customers. The results were positive and demonstrated how effective this tool is.
- With CRM Software, you will find more leads and close more deals. According to the survey, the company’s expenses were 37%
- When your conversations are more personal, they become more up-to-date and relevant and can generate up to a 45% increase in customer satisfaction
- The return on investment in marketing reported using CRM was 43%
HubSpot stands out in several industries. The thought that it was created exclusively for project management features is mistaken. HubSpot has a suite of projects to help with sales, content management, project tracking, project scheduling, project updates, marketing, project templates, and more. In this sense, the Software stands out with its diversity of business tools, which can justify its price, given the needs that your business may demand.
Monday.com Ltd is a cloud computing platform that allows companies to create their own Software, project management features, and applications, including those for Marketing.
Founded by Roy Mann, Eran Kampf, and Eran Zinman in Tel Aviv, Israel, in 2012, where it also has an office in New York. Its initial investment was $1.5 million. In resume, Monday.com specializes in producing, designing, and developing Software. Enabling its customers to organize, plan and track their workflow.
In 2014, it was commercially launched, and in July 2016, the company reported revenues of $7.6 million. The company already raised about $25 million in the next year, which denotes its exponential growth.
In a more simplified concept, Monday.com presents Software that can be integrated directly into the customers’ network, and data can be imported. The client can choose a template and customize the Software according to his tastes and needs.
Tasks such as real-time updates, control, and leader delegation, among others, can be selected as items to be included in the design team leader’s view. The rest of the team can also be integrated after the customization process. From that moment on, members can interact, chat, upload file transfers, view summaries, and do countless other actions in monday.com’s intuitive interface. And its Software is compatible with mobile App devices, such as cell phones and desktops.
Customizable: Adapts to diverse project management needs efficiently
Collaboration: Facilitates team communication, enhancing productivity and synergy
Visual: Intuitive interface for clear project tracking and management
Integration: Connects with various apps for seamless workflow automation
Mobile-friendly: Accessible on-the-go for remote teams’ convenience.
Costly: Pricing tiers can be expensive for smaller businesses
Learning curve: May require time to maximize platform capabilities
Limited free plan: Restrictions on features for basic users
Complexity: Overwhelming for very simple or small-scale projects
Dependence: Potential challenges with data migration and platform changes.
Monday.Com, The Review
Monday.com, in general terms, helps the sales team organize their work, while HubSpot is a service that helps companies with their CRM and how to increase their leads.
More technically speaking, monday.com synchronizes processes and people to help customer-facing teams achieve their various goals. The centralization of these business tools, file transfer, and conversations will be in one place. This will generate more efficiency and speed in your work.
Its platform could offer better training. It is easy and intuitive to work with, even for those who need to be tech-savvy. Remembering that the platform is significantly customizable, making it more accessible to the needs of each individual.
Companies often use this Software for various tasks. Like developing sales pipelines, optimizing marketing campaigns, managing customer relationships, planning design, tracking product roadmaps, analyzing business processes, and performing various other activities that great Software can provide. Whether your company is beginning or is a large company, consolidated in the market, monday.com will meet your demands.
Monday.com is a platform for organizing work and many tools to optimize your company’s activities. There are also great CRM features like the availability of users to track data, sales opportunities, and customer interactions. And there is also extensive integration that makes it easy to connect with other Software.
We Have Listed Several Features That Monday.Com Offers, Such As:
You can have a basic plan, standard plan, professional plan and a 14-day free trial, a basic free plan, and four paid plans that offer great value to the subscriber.
- The user interface is easy to use, customizable, and has a clean design
- There are over 200 free ready-made project templates, 9 task views, time tracking, and very comprehensive automation tools
- Communication through discussion threads and file storage sharing
- Social media marketing
- Brand and event management
- Contact management
- Team tasks and project management feature
- Recruitment pipeline
- Strategic planning
- Onboarding process
- Lead capturing.
In summary, its easy-to-use and straightforward design makes monday.com a unique platform. Even for those who need help understanding technology and the Internet, its use will be intuitive. Another notable fact to be highlighted about the platform under review is the possibility of implementing a CRM. That allows tracking interactions, customer sales opportunities, and customer data and sales opportunities.
Even in the face of a diversity of positive quotes from Monday, it is necessary to mention some negative points that we must take into consideration:
- Some customizations are limiting
- Dedicated support is only available on the enterprise plan
- Task tracking can take time.
HubSpot vs Monday: Final Thoughts
Throughout this article, we covered several topics regarding monday.com and Hubspot. Whichever you choose, have some clarifications for this choice, especially for user-friendly Software. Such as the fact that HubSpot is a CRM tool has a particular limitation regarding project management, which may require upgrades for its more expensive pricing plans, generating more expenses. On the other hand, monday.com offers a wide range of project management features, which are cheaper than HubSpot.
Monday.com is an easy-to-work-with software that offers essential CRM tools. Molds pre-created by monday.com are available for standard CRM work. However, HubSpot caters to more advanced project updates, denoting that despite its higher value, there are advantages to using this Software.
In this way, we end the analysis of the Software present in this article, taking into consideration topics such as: how much you can spend, how complex your needs are, training your team, and in the long term, which will benefit you more. In this sense, you can opt for monday.com or HubSpot, two indispensable tools for successful companies.
Frequently Asked Question
What Are HubSpot and Monday, and How Do They Compare as Business Management Platforms?
HubSpot and Monday are both popular business management platforms used by teams and organizations to streamline operations and workflows. HubSpot is primarily known for its inbound marketing, sales, and customer service tools, offering a comprehensive suite for businesses to attract, engage, and delight customers. Monday, on the other hand, is a project management and team collaboration platform, focused on visualizing and managing tasks, projects, and deadlines.
Which Platform Offers Better Marketing and Sales Features: HubSpot or Monday?
HubSpot is designed specifically for marketing and sales teams, offering a range of tools to manage leads, automate marketing campaigns, and track customer interactions. It includes features like email marketing, lead tracking, CRM, and sales automation. Monday, on the other hand, is primarily focused on project management and team collaboration and does not have the same level of marketing and sales functionalities as HubSpot.
Can I use both HubSpot and Monday together to manage different aspects of my business?
Yes, some businesses may choose to use both HubSpot and Monday together in their operations. For instance, they may use HubSpot for marketing, sales, and customer service needs, while using Monday for project management, task tracking, and team collaboration. Integrating both platforms can provide a comprehensive solution for managing various aspects of the business.
What Are the Differences in Pricing Between HubSpot and Monday?
HubSpot and Monday have different pricing models. HubSpot offers various pricing plans based on the specific tools and features needed, with higher-tier plans providing more advanced functionalities. Monday also provides different pricing tiers, with additional features available in higher-priced plans. The cost of each platform will depend on the size of the team and the level of functionality required.
Which platform is more suitable for small businesses: HubSpot or Monday?
The suitability of HubSpot or Monday for small businesses depends on their specific needs and priorities. Small businesses looking for comprehensive marketing, sales, and customer service tools may find HubSpot more suitable. On the other hand, small businesses focused on project management, task tracking, and team collaboration may prefer Monday’s visual and flexible approach to managing workflows.
Paul Martinez is the founder of EcomSidekick.com. He is an expert in the areas of finance, real estate, eCommerce, traffic and conversion.
Join him on EcomSidekick.com to learn how to improve your financial life and excel in these areas. Before starting this media site, Paul built from scratch and managed two multi-million dollar companies. One in the real estate sector and one in the eCommerce sector.