Best Book for Ecommerce and Small Business Owners in 2023 [2024]

Photo of author

By Paul Martinez


Updated on

Are you launching a startup? Or want to grow your already established Ecommerce store into a successful Ecommerce business? How has your online shopping strategy changed over the years

The Best Book for Ecommerce: A Comprehensive Guide to Mastering Online Business Strategies

If you don’t know where to start, you can always rely on the words of successful business owners and entrepreneurs. Best books for ecommerce have been relaying the knowledge of life, society, cultures, and businesses to new generations for years. 

Best Book for Ecommerce and Online Store Owners

1. In the Plex: How Google Thinks Works and Shapes Our Lives

Steven Levy, an editor at Large for Wired, is the writer of In The Plex. It’s pretty impossible to imagine the online world without Google since it greatly influences almost every person’s life. 

In The Plex is the best pick for you if you want to learn how Google started its journey and still enjoys the top priority in ecommerce businesses. It not only provides tons of information on any topic from all around the world within seconds but also offers innovative products and services. 

So, for the ecommerce growth of your business, you should pick and finish In The Plex before any other book. In The Plex is the most authoritative e-commerce book that gives you the inside scoop of one of the most venerated tech giants in the world.

The book lets you comprehend the details of Google’s major projects, including Google Toolbar, Google News, Gmail, Google Books, Google Desktop, and the default of Orkut.

You might imagine such tech-based knowledge to be boring. However, In The Plex provides useful handouts in the most entertaining ways. It starts with an academic project at Stanford and covers many aspects of Google.

So, In the Plex is the best bet if you want to sharpen your ecommerce skills and have a strong grip on the internet and social media marketing.

Favorite Quote

“Google is the living, breathing organism of the Internet. No one entity owns or controls it. It stands alone among its competitors, the most popular site on the most popular server on the planet.” — Steven Levy

2. One Click: Jeff Bezos and the Rise of

Written by Richard Brandt, One Click is an interesting book offering an impartial look at the growth of Amazon. Today, Amazon is the most persuasive ecommerce enterprise globally. Since its establishment in 1995, Amazon has expanded tremendously in size, revenues, and services. 

Amazon is one of the most sought-after ecommerce businesses. One Click is a great book that displays its evolution over time. As a business owner, you ought to know the secrets and decisions that led Amazon to be revered by every ecommerce savvy individual. Also, One Click is one of the best business books that you can use to master the art of selling online!

One Click looks into the development of Amazon and its evolution to be the world’s most full-fledged and top business. Getting off with a terrible start, this book lets you enjoy the dynamic transitions of Amazon. 

Brandt has creatively crafted the story to relay quality information about Amazon to readers. Although the entire story is captivating, skipping the first and last chapters will leave a great impression. 

You will definitely enjoy reading this book and learning how Amazon has made things available only one click away. If you also want to make a mark in the ecommerce world with powerful decisions and strong tactics, give One Click a read!

Favorite Quote

“Bezos understood that Amazon could sell a virtually infinite selection of products, more than any physical store could ever stock, in the most convenient way possible, and at the lowest prices. It was as if he had the modern version of King Midas's golden touch, except that instead of everything turning to gold, everything turned into a successful Internet venture.” — Richard L. Brandt

3. DotCom Secrets

DotCom Secrets is a famous book in the ecommerce online marketing genre. It gives a broader look at ecommerce companies. Russel Brunson reveals the secrets behind many businesses that flourished with the efficient use of internet marketing. 

Russel Brunson is a well-known author who launched the book DotCom Secrets in his famous series “Secrets.” Until now, Brunson has written top secrets on many topics with an elaborative approach while keeping things easy to digest. What’s great is that he launched his first online business using his skills at a young age. 

You will find that most ecommerce books have shallow concepts explained in a how-to manner. However, unlike such boring books, DotCom Secrets offers clear guidelines to business owners in making the right decision using digital marketing techniques.

Furthermore, the book explains many instances of giant companies and online businesses with in-depth ideas about their successful marketing strategies. So, if you are a small business owner and want to intensify your internet marketing game, DotCom Secrets is the book you can’t afford to miss!

Favorite Quote

“The greatest sales funnel in the world isn't going to help you if you don't have something of value to sell.” — Russel Brunson

How to Pick the Best Book for Online Business

If you are not a bookworm but want to pick the best book from the store, check out the following details. 

  • Book Reputation

Some business books have a history of holding a famous reputation, while others don’t. However, it does not mean the new ones are useless. What you should be doing is finding a book and searching the author’s contribution to date. Consequently, you will have a crystal clear idea of whether or not you will enjoy their work.

  • Comprehensible

Ecommerce and business are boring subjects. Still, nobody wants to learn the boring way. Therefore, look for an ecommerce book that offers information in digestible chunks while sticking to a captivating storyline. 

  • Concise and Compact Approach

As business owners, we understand how valuable your time is, and you should value it too. So, while looking for a business book, picking one with precise yet informational content is ideal. Hence, you will not have to sulk over your lost time and money.

  • Reader Reviews

The best part about online purchases is you can get firsthand reviews from customers with one click. Therefore, always read feedback from other readers to decide whether you want to buy a book.


In conclusion, you can choose from the options on our list to find your best book for ecommerce business. Finally, we are sure these authors’ stories will inspire you to bring about the change your business needs to be successful! 

Frequently Asked Questions (FAQ)

What Are the Best Books for Ecommerce Business?

If there could be one book to hold an idea about a topic, authors would not want to write so many books. The business challenges are diverse. Therefore, many successful business owners have released their writings to help amateurs in the ecommerce field. The best ecommerce book offers the content you can learn, remember, and apply to your business efficiently. However, these three books are our best choice. They have helped many individuals!

Why Should You Read Ecommerce Books?

Ecommerce books are specifically beneficial for individuals who want to boost their skills and business plans. Business books contain a plethora of information on a topic, and you get to enjoy the writings of different authors. Moreover, reading these books can improve your business design, growth, and customer success, among many other factors.

Are There Any Specific Books That Focus on E-commerce Marketing and Sales Strategies?

Yes, there are books that delve into e-commerce marketing and sales techniques. “DotCom Secrets” by Russell Brunson and “Influence: The Psychology of Persuasion” by Robert B. Cialdini are two highly recommended books that cover effective marketing strategies and consumer behavior.