AI for SEO: The Ultimate Guide to Use Cases and Tools [2024]

A wide range of methods, including machine learning, computer vision, natural language processing, ai for seo, deep learning, and others, fall under the umbrella term “artificial intelligence” and things are moving fast!

The growing companies that focus on a strategy that integrates AI is for SEO are going to win.  

What Is Artificial Intelligence (AI)?

These technologies have the same underlying goal, however: to improve the capability of robots to carry out particular cognitive activities at least as well as humans. For instance, self-driving cars’ computer vision systems, powered by AI, can recognize obstructions in the road just as well as humans can.

It’s all thanks to AI that your favorite voice assistant, like Alexa or Siri, can comprehend you and answer in kind. The AI recommendation systems used by Amazon and Netflix make assumptions about your tastes, just like a friend would, and suggest things and movies you would enjoy.

Artificial intelligence (AI) is more than just automation. However, it may have some characteristics with such a technology. Advances in AI go beyond. Artificial intelligence (AI) employs cutting-edge CS methods and powerful computing resources to mine massive data sets for functional patterns and insights.

Artificial intelligence can eventually learn to better its performance by analyzing its previous results and applying that knowledge. Artificial intelligence, unlike conventional programs, may improve with use.

The most cutting-edge AI systems can recognize patterns humans would never notice and suggest courses of action that are more likely to succeed. This happens so quickly and on a massive scale that it easily surpasses the human brain’s capabilities. That opens the door to unfathomable performance increases and an unassailable competitive edge. Do not let the tech intimidate you, there are many workers in the gig economy that are learning this stuff that you could potentially hire. 

Many forms of artificial intelligence are incredibly sophisticated. You might have come across many artificial intelligence states, such as machine learning, deep learning, or natural language processing (NLP). To begin with AI, you need not have a Ph.D. in rocket science. A background in technology is not required.

How Is AI Affecting SEO? Can SEO AI Tools Help With Ranking?

AI is affecting SEO by automatically making managing and optimizing digital marketing activities easier. It includes researching keywords, creating and analyzing content, automating workflows, getting more traffic, and growing the site.

AI’s rise has given digital marketers a way to work more quickly, accurately, and precisely while also making SEO more productive. With AI-assisted content creation and optimization, marketers can meet their client’s goals and work more efficiently.

In truth, artificial intelligence (AI) models used by firms like Google largely determine where your material appears and who sees it. Changes to “the algorithms” that control search are changes to a search engine’s artificial intelligence.

Business owners have been playing a game for years where machines set the rules. We try to figure out what signs search engines look for (comprehensive content, topic clusters, keyword phrases, etc.). Then, we meet those standards so that our websites and content rank well.

There’s no doubt that many talented SEO professionals play this game at an expert level and bring their companies value. But machines can play this game better than people in many ways.

AI is now being used to help companies do SEO better and faster because AI can find patterns in data more quickly than humans, on a large scale, and in real time. Search professionals are using AI-powered SEO tools to do more with less and gain competitive advantages that can’t be matched by manual work alone.

That means using AI to improve the SEO of existing content, suggest new topics to focus on, and even automate SEO tasks already being done. McKinsey analysts writing in Harvard Business Review say that AI can create between $1.4 trillion and $2.6 trillion worth of value in marketing and sales alone because it can improve and add to things like SEO.

Use Cases for AI in SEO

It’s the first question every SEO professional has, and they ask it repeatedly.

Doing keyword research for hours, days, or weeks with an old-school SEO tool gives you the necessary answers. But these tools only give you basic information at best. You can find the available number of searches and how hard they are.

I’m right; this is helpful information. But it’s just putting data that already exists in one place. And there isn’t much of it. Even if you know about metrics in general, you need to learn more about how your site will do and how it will compare to other sites when you go after keywords.

AI tools on the market today can do keyword research with a lot more power. These tools do more than just regular keyword research. They can do keyword research specific to your website’s authority and are made just for you. By looking at your whole site, these tools figure out how hard it will be for you to rank for a specific topic.

This kind of “personalized difficulty” opens up a new world of options…

You might find that easy difficulty keywords aren’t so easy for your site to rank for, because search engines don’t see you as an expert on the topic. It saves you a lot of time and money you would have spent making content that didn’t work.

Your site’s authority makes it easy for you to rank for some keywords that are hard to rank for. It gives you an edge over other people making content about the same topic, which helps your brand stand out.

How AI Helps in Content Optimization

Develop SEO Strategy

AI doesn’t just help you find words. It enables you to develop a solid SEO strategy as a whole.

Today, AI tools can tell you what to write about when you make content. AI helps you rank higher than your competitors and keeps your content from being all over the place. AI will also help you break down related searches and topics to include in new content.

SEO Content Creation

AI can sometimes even make content that ranks well for you. AI technology called natural language generation (NLG) has reached the point where AI tools can make hundreds of words of content that sounds like a person wrote it.

This content is original, correct (though it never hurts to check), and enjoyable. Pieces still need to be written by people to be interesting. AI can only do some things. But it can help you start writing and include keywords and topics you want to write about. We just used AI to write a 650-word blog post that made it to Page 1 of Google’s search results.

Scale and Automate SEO

Even at the rapid pace that today’s market requires, you may expand your SEO efforts with the support of AI-powered platforms.

As marketers, we invest a lot of time in manual SEO work to ensure our content and sites are as good as they can be. A lot of this work will be automatically successful, giving SEO professionals more time to work on critical tasks.

AI tools automatically optimize content, fix orphan pages, make pages work better on mobile devices, and resolve problems with duplicate content.

Maintain Accurate Search Listings

Search listings are different from what comes up on Google. People who look for information or locations about your business get real-time results from other search engines, mobile search, apps, and voice assistants.

If that information isn’t correct, your business could lose out on sales from customers looking for your products and services. But it’s easier to say that than to do it. You can only do it with the ease and speed you need to ensure your business’s search listings are updated on both local and global platforms.

It’s a great use case for AI, and some tools use AI to make near-real-time updates to your business information on hundreds of platforms whenever you need to change it online.

AI SEO Softwares

Bright Edge

Bright Edge is a platform with several modules that help content marketers make their content better. The software has DataCube, Hyperlocal, Intent Signal, Keyword reporting, Page reporting, Content recommendations, Share of voice, Site reporting, and a story builder.

Their Hyperlocal add-in is a feature that no one else has. This feature allows users to map keywords in a particular country or city. Bright Edge’s Content Recommendations feature lets you read specific suggestions on every page. It changes the way each page on your site looks based on what it has on it.

The platform gives a new way to see how SEO changes affect the brand. Story builder combines data from different parts of a website to make tables and charts that look nice and are easier to understand.

MarketBrew

MarketBrew offers comprehensive, on-site training and a transparent implementation strategy for each business it works with. The software’s search engine modeling capabilities generate information in less than two and a half hours.

They claim to be able to adapt to any search engine thanks to a procedure in which a generic search model is coded and then tweaked to meet your intended engine. They have a machine that can learn your preferences in search engines. This tool gives the user an in-depth explanation of the elements (such as HTML content or META description) that set the top result apart from the second. MarketBrew saves the user the effort of delving into the details of the effects on their own.

As a bonus, MarketBrew shows you the specific steps to take to fix the issues affecting your Ranking so that you can test the changes within hours. This program gives you a great visual explanation and detailed, easy-to-follow instructions for enhancing your site quickly and effectively.

Diib

Diib is an artificial intelligence search engine optimization solution that consolidates analytics management, performance monitoring, and the discovery of new expansion opportunities. With it, you may analyze your site’s performance compared to similar sites and competitors and use that information to make your site more effective.

Diib helps you find the most profitable keywords for your company and provides advice on optimizing your website for search engines. It also aids in maintaining a constant presence on social media and keeps your audience engaged with pertinent material.

Morphio

Morphio is an artificial intelligence search engine optimization software that centralizes data for digital marketers. It helps users monitor website activity, compare it to predetermined KPIs, and forecast future trends to maximize efficiency and minimize waste.

Users can easily connect the dots between the many data types they might utilize for their marketing efforts and their returns on investment. Automating data analysis yields concrete recommendations for accelerating progress toward improved rankings.

Writesonic

You can use Writesonic to make new, unique material that sounds like a human wrote it. You may use AI to generate publish-ready material for your blog post, email, social network posts, and more simply by inputting the topic of your article.

Writesonic will allow you to give full attention to the inspiration. Bloggers, content managers, and editorial teams may all benefit from the tool’s time-saving capabilities while maintaining the quality and originality of their work because of the tool’s in-built mental processing power.

Copy.AI

Copy.ai is an artificial intelligence search engine optimization tool. With just a few clicks, you can choose a copy style, enter a brief description of your product or service, and see about ten suggestions to select the best fit for your needs. After that, you can rerun the tool or edit the copy before applying it. Do this for each section of your article; you’ll have a finished product ready for publication.

Using Copy.ai, you may create content for your website, social media posts and advertising, online store, and marketing efforts in general.

Frequently Asked Question