Payments. Ecommerce. Profits.

Youtube Revenue and Usage Statistics (2023)

YouTube Statistics: Dominant Revenue and Usage (2023)

Since it appeared on the surface of the internet, YouTube has risen to become the second most visited site in the world.

YouTube statistics from Alexa Rankings show there are more monthly YouTube users than the likes of Amazon, Instagram, or Wikipedia.

Related content: Small Business Revenue Stats

YouTube falls short of becoming the most popular website in the world and loses the crown to its parent company’s search engine –

As a result, it would be prudent for advertisers and businesses in this era of digital advertising to pay attention.

Let’s look into some YouTube statistics you must know for effective marketing strategies in 2023.

Youtube Revenue and Usage Statistics (2023)

2023 Key YouTube Statistics 

  • YouTube is the second most popular site after Google
  • There was a peak of about 2.6 billion unique monthly YouTube active users in 2022, according to Statista
  • According to YouTube trends, India has the most users at 467 million
  • YouTube ads bring in about 6% of Google’s ad revenue
  • YouTube has nearly 51 million active channels, uploading 500 hours of video content per minute
  • Most YouTube subscribers watch videos on mobile devices like phones and tablets
  • The typical YouTube video duration is 15 seconds, and YouTube Shorts receive over 30 billion views per day

Background of YouTube

YouTube was the brainchild of Jawed Karim, Steve Chen, and Chad Hurley, who worked at PayPal at the time.

The website launched in April 2005 and saw a boom in the number of users by 2006. Since then, YouTube has gained a lot of users.

YouTube’s user base has grown since YouTube videos stormed the world.

Current YouTube statistics show the site will add 1.8 million new users by 2023 – up from 0.2 billion in 2010.

Headquarters of YouTube

YouTube is now a subsidiary of Alphabet, the parent company of Google. The co-founders sold the website for 1.65 billion USD to Google in 2006.

Although industry analysts described the price tag as expensive, current YouTube statistics justify it since it is the second most popular social media platform.

YouTube has its headquarters in San Bruno, California.

First Video Uploaded on YouTube

The first video uploaded to YouTube was ‘Me at the Zoo’ – a 19-second clip of Jawed Karim at the San Diego Zoo.

Number of Active YouTube Users in 2023

The number of active monthly YouTube users stands at about 2.56 billion. This number is approximately 1/3 of the world’s population of internet users.

YouTube’s audience is primarily made up of mobile users.

YouTube statistics show that 122 million active users access the social media site daily.

YouTube videos have become very popular among internet users. YouTube statistics show that creators upload over 500 hours of video every minute.

And with YouTube shorts, watching YouTube became more fun.

Youtube Revenue and Usage Statistics (2023)

Video Content on YouTube

Think about it – fishing, fixing bicycles, making pastries, comedy, music, and even rocket launch live streams – you’ll find them all on YouTube.

This readily-available free content attracts more people to watch YouTube.

This clever business approach puts YouTube ahead of rival content-sharing sites like Netflix, Disney, and Amazon Hulu.

Kids on YouTube

Kids make up a small fraction of global YouTube users. Since there’s a separate app called YouTube Kids with content for their age group, most kids watch YouTube there.

The largest age group on YouTube is 18 – 29 years old.

How Users Interact With YouTube Videos

Many people access YouTube daily with a mobile device. YouTube doubles as a search engine and social media site.

YouTube is the second most popular social media site after Facebook, with 2.56 million unique monthly visitors.

There’s no doubt that YouTube may close this gap in the near future as it grows more popular among people.

Percentage of Internet Users on YouTube

About half of the world’s population has access to YouTube. Most users access YouTube through mobile devices.

The YouTube app has over 10 billion downloads as of February 2023 on Android alone.

The average YouTube user has a daily watch time of about 14 minutes and 21 seconds. This figure represents about 6 – 9 pages of content.

With short videos, a YouTube user consumes more YouTube content in less time.

The app enables users to play videos directly on their mobile devices.

Most Viewed YouTube Video as of 2023

The video with the most YouTube views as of 2023 is the Baby Shark Dance, with 12 billion views.

Despacito and Johny Johny Yes, Papa trails closely behind on the list of videos with the most views, with 8 and 6.6 billion views, respectively.

The Most Liked Video on YouTube

Despacito also holds the record for the most-liked video on YouTube, with 50 million likes.

The Most Disliked Video Content on YouTube

The video content with YouTube statistics for the most disliked video is YouTube Rewind 2018: Everyone Controls Rewind.

YouTube Channels With the Most YouTube Users

YouTube statistics presently show that T-Series is the most subscribed channel on YouTube. With 232 million subscribers, T-Series dwarfs the subscriber count of most popular YouTube channels.

According to YouTube statistics, YouTube Movies and Cocomelon Nursery Rhymes follow T-Series with 160 and 150 million YouTube subscribers, respectively.

Youtube Revenue and Usage Statistics (2023)

Highest Paid YouTube Content Creators

Content creators are one of the most common YouTube terms. The top content creators have over a million subscribers and upload new content to YouTube every week.

With thousands of niches available on the platform, many content creators easily find an audience for their video content.

However, some content creators stand out for their ability to catch most YouTube users’ interest.

These content creators often have many YouTube viewers and more than a million subscribers.

The highest-paid YouTube video creator is Mr. Beast, earning over $54 million. Following up are Jake Paul and Markiplier with $45 and $38 million in earnings, respectively.

YouTube Premium and YouTube Music Subscriptions

YouTube Premium subscribers get extra benefits like the ability to play music or listen to videos on the app with their screens off.

In addition, they do not get the video ads that play at the beginning or middle of most videos.

Music videos make up about 20% of searches on YouTube.

YouTube Premium kicked off after YouTube Red failed in 2018. More and more YouTube accounts have signed up for premium since then.

YouTube Premium users stood at about 50 million in 2021 and 80 million subscribers in 2022.

YouTube Music came after Play Music failed. The app offers unlimited access to music by famous artists and songs from a particular region, for example, an Indian music record label.

Gaming on YouTube

YouTube is one of the most popular content-sharing and streaming websites. As a result, it is no surprise that many gamers flock to the video platform to share clips and videos of their gaming experiences.

YouTube Gaming manages YouTube statistics as regards gaming. They estimated that the number of gaming channels on the platform is well over 15 million. One can find a YouTube channel for nearly every game on the planet.

In addition, YouTube Gaming allows gamers to connect with their audience more casually and engagingly by live streaming.

Advertising on YouTube

Business statistics show that YouTube is a popular way of getting your brand out in the public eye. Big and small businesses include YouTube in their marketing strategy since video content is very popular in social media.

For example, Apple spent over 240 million USD in 2022 on YouTube ads.

Wrapping Up

The number of monthly active users on YouTube ranks it as the second most popular social media site on the planet. People from different age groups spend a good chunk of their time watching YouTube.

These stats make YouTube hard to ignore for anyone who wants to get serious with marketing.

Related resources: B2B Ecommerce Resources