When setting up a small business, having a strong marketing email strategy can be one of the most important aspects of getting your brand out there and reaching new customers.
Email marketing allows you to reach your target audience with ease and convenience. It’s also an effective way to build trust and loyalty between you and your clients. However, it’s not as easy as sending out emails to everyone on your contact list.
You need to make sure that you are targeting the right people.
In this article, we will look at how to choose the best email marketing solution for your small business, as well as a general look at email marketing as well.
What Is Email Marketing?
Email marketing is simply a term coined to describe using email to promote products or services to consumers.
This form of marketing has been around since the early days of the internet and can be very beneficial for small businesses in that it provides them with a cost-effective method of advertising their products and services to potential customers.
There are two main types of email marketing: transactional and relationship-based. Transactional emails are those which are sent out when someone makes a purchase from your website.
These emails provide information about the order such as shipping details and delivery times. Relationship-based emails are used to keep in touch with current and past customers. They may include special offers, discounts, newsletters, etc.
How Does Email Marketing Work?
The process of email marketing involves sending out promotional messages to your customer base through email. The message is usually tailored to the individual recipient and includes any relevant links to your website.
Once opened, these emails contain a link back to your site where they can complete their transaction if required. If the recipient does not open the email, then it is discarded by the email server.
The Best Email Marketing Solutions for Small Businesses
When choosing an email marketing solution for your business, there are many factors that you should consider. Some of these include:
- How much do you want to spend per month?
- What type of content would you like to send? (newsletters, product updates, sales notifications)
- Do you want to use multiple platforms (website, mobile app)?
- Are you looking for a hosted solution or a self-hosted solution?
- Is your budget large enough to cover all of the above?
We have put together a shortlist of some of the top email marketing solutions available today that are well suited to small businesses. We hope that this helps you find the perfect fit for your needs.
Mailchimp is one of the most popular email marketing tools available today. With over 50 million users worldwide, Mailchimp is great for beginners who want to get started quickly.
It comes with a free plan with limited features but if you upgrade to the paid version, you receive unlimited contacts, up to 1,000 emails per day, autoresponders, advanced segmentation, analytics and more.
You can create beautiful campaigns with Mailchimp including landing pages, forms, surveys, quizzes and even social media posts. You can also add images, videos and other rich media elements to your campaign.
GetResponse is another popular email marketing tool. It allows you to manage your entire campaign on its own platform. You can easily add new subscribers, edit existing ones and track performance.
With GetResponse’s drag and drop editor, you can design professional-looking emails without having to know HTML. You also have access to powerful automation tools to help you automate repetitive tasks.
AWeber has been around since 1998 and is still going strong. This email marketing software is very easy to use and provides a lot of flexibility.
This service is ideal for people who need a simple yet effective way of managing their email lists. AWeber has a wide range of templates and themes to choose from, so you don’t have to worry about creating something unique.
You can also integrate AWeber into your WordPress blog using Zapier. This means that you can automatically update your subscriber list when someone subscribes to your blog.
ActiveCampaign is another well-known email marketing tool. It offers a variety of different templates to suit every business.
This is perfect for businesses that don’t have time to build their own template from scratch. ActiveCampaign also offers a number of prebuilt templates for common types of newsletters such as blog posts, e-books, webinars, etc.
Like MailChimp, it also includes a free plan which gives you 10,000 contacts and 100 emails per day. If you upgrade to the paid plan, you will gain access to additional features such as custom domains, multilingual support, autoresponders, etc.
SendGrid is another email marketing tool that was founded in 2009. They offer a wide range of services including email hosting, transactional email management, API integration and more.
Their service is designed specifically for small businesses and startups, so it’s ideal for those just getting started. SendGrid also includes an extensive set of APIs which allow you to integrate your data into other applications.
If you are looking for a reliable email marketing solution, then SendGrid should be at the top of your list.
SendinBlue is a cloud-based email marketing solution that was launched in 2011. The company claims to be the fastest-growing email marketing provider in Europe.
The platform makes it easy to send personalized messages across all major platforms including mobile phones, tablets, and computers.
It also comes with a comprehensive analytics system that helps you measure the success of each individual message.
Drip is one of the most widely used email marketing solutions today. Drip lets you create automated email sequences based on triggers like sales or events.
You can segment your list by location, interests, age, and gender. Once you’ve created your sequence, you can schedule when each message should go out.
Another great thing about Drip is that it integrates with many popular CRM systems such as Salesforce, Zendesk, and Pipedrive. This allows you to connect your customer database directly to your email campaigns.
Omnisend is an email marketing tool that was built with simplicity in mind. All you need to do is enter your subscriber details and then select what type of content you want to send them.
Once you’re done creating your campaign, you can add images, videos, links, and even social media buttons to make your message stand out. Omnisend also has a robust reporting feature where you can see how effective your campaign was.
HubSpot is another email marketing tool known for its ease of use. HubSpot provides a simple interface that allows users to quickly get up and running without having to learn any new software.
The platform also comes with a number of useful tools including landing pages, lead nurturing, SEO, and much more. It also supports multiple languages and currencies.
One of the best things about HubSpot is that it’s completely customizable. You can change everything from the layout to the colors and fonts.
Moosend is yet another email marketing tool that offers a simple user experience. The platform is very similar to HubSpot, but it focuses more on the design aspect than functionality.
However, Moosend does have some unique features that make it worth checking out. These include:
• A drag and drop editor that allows you to easily customize your emails
• An intuitive dashboard that displays all your stats in one place
• A responsive design that looks good on both desktop and mobile devices
Constant Contact is a web-based email marketing tool that was founded in 1999. The company is headquartered in Boston, MA.
The platform is designed to help small business owners manage their entire email marketing process from start to finish.
This includes sending bulk emails, managing lists, designing templates, and tracking performance.
Email marketing is an effective way to reach customers and grow your business. If you’re not using any form of automation right now, you’re missing out on a huge opportunity, as these tools will help you automate your campaigns and save you tons of time in the long run.
Hopefully, this article has helped you find the best email marketing software for your small business!
Paul Martinez is the founder of EcomSidekick.com. He is an expert in the areas of finance, real estate, eCommerce, traffic and conversion.
Join him on EcomSidekick.com to learn how to improve your financial life and excel in these areas. Before starting this media site, Paul built from scratch and managed two multi-million dollar companies. One in the real estate sector and one in the eCommerce sector.