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What Is The Best Email Automation Platform

What Is The Best Email Automation Platform?

Email marketing has become a vital part of every company’s strategy. If you want to get better at it, then you need to automate some processes. What is the best email automation tool out there?

Email marketing is a great way to connect with customers and prospects. The problem is that it takes time to send emails manually. This means that you’ll have to spend hours each week sending emails.

If you’re looking for an alternative to manual email marketing, then look no further than your inbox. There are many tools available that will help you automate your email campaigns.

In this article, we take a look at the top 10 email automation platforms on the market today. We’ve included both free and paid options, so you can find one that suits your budget.

What Is An Email Automation Platform?

An email automation platform helps businesses automate their email marketing strategies by allowing them to create automated messages in bulk. These messages can be sent automatically based on certain events or triggers.

There are two main types of email automation:

1. Event-based – An event-based system automatically sends emails when specific actions occur. For example, if someone buys something from your store, then you might want to email them thanking them for buying.

2. Trigger-based – A trigger-based system automatically sends an email when a user performs a particular action, such as signing up for a newsletter or sending a customer service inquiry.

Email automation is very useful because it allows you to send emails without having to think about what to say. However, you will need to make sure that you have personalized the message that is being sent prior to setting this function up, otherwise you might confuse your customers.

Generally, email automation messages are used to either inform or reassure the customer – depending on the context.

The most common use case for email automation is to notify users about new products or services. You could also use it to remind people about upcoming sales events.

What Is The Best Email Automation Platform?

Now that you know what an email automation is, we’re now going to be listing some of the best platforms currently available:


Regardless of whether you’ve been a business owner for quite some time or you’re just getting started in the world of entrepreneurship, we’re almost certain that you’ll have heard of Mailchimp. Mailchimp offers a free plan for up to 2000 subscribers.

You can also pay $10 per month for additional features like autoresponders, advanced segmentation, and more. All in all, it’s an excellent option for both small and bigger businesses, alike. 


AWeber is another popular choice among marketers. It offers a free account option as well as several paid plans. This is one of the best options for small businesses or those who want to keep their prices as low as possible, as they offer excellent value for money.

If you wanted, you could even start off on a free plan to see whether, or not, you enjoy the platform, and then upgrade to a premium automation plan afterward.


HubSpot is another great tool for automating your emails. They provide three different pricing packages, which include everything from a free trial to unlimited contacts. The basic package comes with a free 30-day trial, while the other two cost $25 and $100 respectively.

Regardless of which plan you choose, HubSpot provides plenty of tools and resources to help you get started.



ActiveCampaign has a number of different plans available, each of which includes a free version. Their pricing depends on how many contacts you have, but generally speaking, you can expect to pay anywhere between $5-$50 per month.

In addition to the standard monthly subscription, they also offer a yearly plan at a discounted rate.


Infusionsoft is yet another good email marketing software that enables you to automate your emails. They offer a free 14-day trial, after which you would be required to select one of their paid plans. These range from $15/month to $200+ per month.


GetResponse is a relatively newer player on the market, but they have quickly become extremely popular due to their affordable pricing and easy-to-use interface. They offer a free 7-day trial, after which there are 3 paid plans: Basic ($9), Standard ($19) and Pro ($29).

Constant Contact

Constant Contact is another email marketing service provider that offers a variety of plans. Their pricing starts from $15 per month for 500 contacts, and goes all the way up to $450 per month for 50,000 contacts.

Vertical Response

Vertical Response is a fairly new company when compared to some of the others mentioned here. However, they do offer a free plan, which allows you to try out the product without having to commit to anything.

Afterward, you can decide if this is something that works for you before moving forward with any of their paid plans.


iContact is a very powerful email marketing service that’s worth checking out. They offer a free plan, along with four paid ones: $12 per month (500 contacts), $24 per month (1,000 contacts), $37 per month (5,000 contacts), and $49 per month (unlimited contacts).


SendinBlue is a simple email marketing tool that lets you create automated emails based on triggers and actions. For example, if someone subscribes to your list, then sends an email, you can send them a followup message automatically.

They offer a free trial, after which you can move onto one of their paid plans: $15 per month (1000 contacts), $30 per month (2,500 contacts), $45 per month (10,000 contacts), and so on.

The Bottom Line

Email marketing is still one of the most effective ways to communicate with customers and prospects and it’s also quite inexpensive when compared to other forms of digital advertising! 

Now that you have read through this article, we hope that you feel much more prepared to start using email marketing in your business. 

Thanks for reading!

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