Twitter is a powerful communications tool, connecting people and organizations worldwide in real-time.
And for businesses, Twitter is a powerful marketing tool for building brand communities and driving sales. It has shaped online shopping over the years.
But does it still hold a lot of sway in 2023?
Yes! Twitter ranks as the 15th most popular social media network among platforms like Instagram, Facebook, TikTok, and Whatsapp.
Twitter has experienced dramatic growth since its launch in 2006. Currently, the social media platform is home to more than 400 million monthly active users—an impressive increase of over 200 million since its IPO in 2013.
But with such a large and engaged user base, how can you ensure your marketing campaigns on Twitter are successful? The key is understanding the Twitter statistics that make the algorithm tick, how and why people use Twitter, and what’s in store for marketers on Twitter in 2023.
Twitter Statistics Highlights
- Twitter has 238 million daily active users, according to the investor’s earnings report for Q2 2022
- Since 2021, the number of persons who can be paid to tweet has increased by 16.6%
- Twitter is the fifteenth most frequented social media platform
- 92% of Tweets are generated by 10% of Twitter users
- Nearly half of Twitter’s audience (48%) uses the platform to keep up with current events
- At the very least, 500 million tweets are sent daily
- With almost 77.75 million users, the United States dominates the global Twitter user rankings
- Adults between the ages of 25 and 34 make up Twitter’s largest user base
Twitter Revenue Breakdown (2023)
Twitter derives most of its revenue from two sources: advertising revenue and data licensing, among others. A good chunk of its revenue (about 89%) comes from running ads.
From 2018 to 2019, Twitter’s net income went up, but the chaos in the economy during the COVID-19 pandemic caused a huge loss of almost $1.4 billion.
Overall, Twitter brought in $5 billion in revenue in 2021. Consistent financial growth happened in 2022. Twitter generated $1175 million in revenue over the second quarter of 2022.
The company has a goal of $7.7 billion in sales for the app in 2023, which is a pretty good sign for how well it will do. Speaking of 2021, the net loss was considerably lower, at about 221 million U.S. dollars.
Twitter Ads Revenue as of 2023
According to the latest income reports, Twitter’s ad revenue exceeds one billion U.S. dollars. While the other major revenue stream, data licensing, generated up to $100 billion USD.
Looking at the stats, Twitter is a favorable platform for running ads.
As stated by the company, internet users spend 26% more time on Twitter viewing ads than anywhere else. They also found that 52% of Twitter users buy new products as soon as possible after they come out.
Additionally, Twitter’s CPM on running ads is the lowest, about 50% less than other leading platforms. The average cost per one thousand (CPM) advertisement impressions is $6.46 as of October 2021.
Twitter Marketing Statistics for Brands
Twitter is the world’s number one platform for customer-brand interaction, as claimed by the Agency Playbook for Twitter ads. This success is a given, as the app drives a 40% higher ROI than other sites.
With more people clicking on ads, Twitter makes it more appealing for brands and public figures to use it to find new customers and grow their communities. In fact, 82% of B2B content marketers are increasing their marketing efforts.
To summarize, Twitter is a great way to connect with potential customers and promote your business or website. But be careful—when using Twitter for business, you must ensure you are doing it right. Spamming people with too many promotional tweets is a surefire way to get unfollowed (and maybe even banned from the platform).
Twitter Usage and Growth Rate Statistics
About 83.4 million active users in the U.S. make up the vast majority of all users in the world.
Moreover, Twitter’s audience in America is very active. Based on the reports, 52% of average Twitter users check in on the app at least once a day to stay updated with global happenings. Likewise, 96% of its users visit the app only once per month; lastly, 84% of the audience reports visiting every week.
As of 2021, the average time spent on Twitter was around five hours per month. In the United States alone, the app had 33 million downloads.
Most people who use Twitter use the app to share their thoughts and raise awareness. And this isn’t too surprising as almost half of Twitter’s audience have a degree or college education.
Twitter User Demographics
The number of Twitter users and how much they are worth show that marketers and businesses are becoming more and more interested in the platform. The following demographics contain the users’ data that can help you find and build your target audience.
How Many Twitter Users Are There by Age Group?
The average Twitter usage statistics distinguished by each age group are classified here:
- 13 to 17-year-olds contribute to 6.6% of users
- 18 to 24-year-olds contribute to 17.1% of users
- 25 to 34-year-olds contribute to 38.5% of users
- 35 to 49-year-olds contribute to 20.7% of users
- 50 and above year olds contribute to 17.1% of users
Twitter is a widely used platform with a diverse demographic of users, mainly a young and middle-aged audience. According to recent data, 38.5% of Twitter users are between the ages of 25 and 34, making them the platform’s biggest demographic.
This statistic is significant for businesses looking to reach young people and engage with them on the issues they care about.
What Is the Total Number of Twitter Users by Gender?
Men predominately use Twitter. Conversely, only 30–40% of the usage comes from women.
This gap is big compared to other social media sites like Instagram and LinkedIn, where men and women use the site about the same amount.
The gender demographics show how brands that specifically want to reach male audiences can use the Twitter app. For example, if you have a brand of beauty products for women, spending time and energy making targeted campaigns on Twitter might not be the best way to market your product.
How Many Twitter Users Are There in Each Country?
Since the launch of Twitter in 2006, most of the target audience has been in the US, with a total of 76.9 million users on the platform.
Regarding the adult American population, 23% are active on the app daily. But that number isn’t as big as those of Facebook, LinkedIn, and TikTok, which are some of its competitors. But the influence and impact of Twitter go beyond the user demographics. The reason is that people visit the platform without being logged in to their Twitter accounts.
The international community appears to be following suit, with Japan, India, the United Kingdom, and Brazil rounding out the top five.
Twitter is the most popular social media platform in Japan, where 64.1% of the population is active on the platform. The appeal seems to reside in the efficient usage of Japanese characters.
There You Go!
That’s it for the crash course in Twitter statistics and marketing.
The truth is that Twitter has consistently added more users and seen strong growth in revenue in recent years. And it looks like the user count and growth rate are set to expand in the future years.
So what do these stats and figures mean for Twitter marketers?
To get the most out of your Twitter campaigns in 2023, businesses need to understand how Twitter users access and interact with the network. In a nutshell, Twitter is a platform that is definitely worth paying attention to.
To get more marketing platform statistics, check out our learning center.
Paul Martinez is the founder of EcomSidekick.com. He is an expert in the areas of finance, real estate, eCommerce, traffic and conversion.
Join him on EcomSidekick.com to learn how to improve your financial life and excel in these areas. Before starting this media site, Paul built from scratch and managed two multi-million dollar companies. One in the real estate sector and one in the eCommerce sector.