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TikTok Revenue and Usage Statistics (2023)

Tik Tok Statistics: Explosive Revenue and Usage (2023)

ByteDance, also known as Douyin in China, introduced TikTok in September 2016. ByteDance released a worldwide edition of the app in 2017, and it quickly became popular. They did this by utilizing the AI-powered news aggregation platform from TikTok’s parent company. 

The app ended 2021 with over 1 billion TikTok monthly active users sharing and interacting with TikTok videos. But how did they get the user time spent on TikTok to grow so rapidly? How did it get its clever online shopping features dialed in? 

This post will dive into Tik Tok statistics, including its revenue, TikTok user statistics, demographics, and more. Whether you are one of the many engaged TikTok users or TikTok influencers, you’ll want to read on.

Tik Tok Statistics

  • In 2021, TikTok’s revenue rose 142% to $4.6 billion
  • 57% of TikTok’s active users worldwide were female
  • With more than 600 million users every day, China has the most TikTok users
  • According to data, TikTok ads with emotional sentiments perform best
  • TikTok made approximately $1.56 Billion in Q3 2022
  • The engagement rate for US influencers on TikTok is around 18% 

TikTok Users

More than 300 million monthly active TikTok users and TikTok creators in Asia-Pacific alone. Douyin, the Chinese variant of TikTok, boasts over 700 million daily active users and is widely popular in China.

During the first quarter of 2020, based on TikTok usage statistics, it had a record 318 million downloads.

TikTok Stats: Demographics

TikTok’s user base is predominantly young, with 28% aged 10-19 and 35% aged 20-29. Additionally, women dominate the platform, making up 57% of TikTok users worldwide. 

TikTok’s user base is predominantly composed of younger generations, and this trend is expected to persist as the app’s popularity continues to surge.

TikTok Gender Demographics: Closing the Gap

As TikTok continues to shed its teenage dance image and gain popularity among both genders, the gender gap in its usage is closing rapidly. 

Previously, women dominated TikTok usage, however, there has been a growing trend of men using the app. This trend is expected to persist as TikTok’s reputation evolves and expands.

TikTok Statistics: Internet Penetration

In terms of TikTok statistics, the app boasts an impressive 18% of global internet users aged 16-64 who actively use it. 

TikTok has gained significant popularity among social media platforms in the US, Indonesia, and Brazil. In fact, the social media app had 190 million monthly active users in India until its ban. 

TikTok App Milestones

In June 2021, TikTok reached a milestone when the number of TikTok downloads hit 3 billion. Furthermore, during Q1 2020, TikTok achieved a record-breaking 315 million downloads, surpassing all other apps outside China.

In 2020, TikTok received 88% positive reviews in the US, making it the most positively reviewed app of the year. 

Given its growing popularity, it is also expected that user spending on TikTok will only increase in the future. This will lead to continued growth and improvement for the app.

TikTok Revenue Statistics

TikTok’s revenue growth has been phenomenal in recent years. This revenue is primarily driven by in-app purchases and advertising. As reported in the TikTok Report, the app’s revenue saw a 142% increase from 2020 to 2021. This reaches a staggering $4.6 billion. 

Moreover, the report highlights a substantial growth in revenue from 2017 to 2021. This started at $63 million and skyrocketed to $4.697 million in 2021.

Furthermore, TikTok’s user base has also expanded rapidly. In Q3 of 2021, TikTok reached a milestone of one billion users. The app is projected to grow even further, reaching 1.8 billion users by the end of 2022.


TikTok Revenue and Usage Statistics (2023)

TikTok Advertising

TikTok’s ad platform is thriving, contributing significantly to the company’s revenue. Advertisers are attracted to the platform because of the large number of engaged users and Tiktok’s diverse advertising options worldwide.

These options include in-feed ads, branded content, and sponsored hashtags, allowing marketers to target specific demographics and interests. Consequently, TikTok’s ad platform has become essential for marketers looking to reach Gen Z and millennial audiences.

TikTok Advertiser User Sending

Advertisers have been flocking to TikTok’s ad platform, giving the app success in monetizing its massive user base. TikTok’s revenue model, which is based on a combination of in-app purchases and advertising, has proven to be a winning marketing strategy. With these factors in play, TikTok’s revenue will surpass $30 billion by 2023.

TikTok and Popular Culture

TikTok has profoundly impacted popular culture, and its influence extends far beyond the app. It has popularized dance challenges, lip-syncing, and short-form video content. 

Additionally, the app has given rise to a new generation of influencers, who have gained massive followings on the platform. In music, fashion, and entertainment, TikTok has become a cultural phenomenon. TikTok is transforming media consumption and popular culture.

TikTok Download Statistics

The app has been the most downloaded since its release. The social media app reached a peak of 318 million downloads in Q1 2020 from both the Google Play Store and Apple App Store. 

This was a record for quarterly downloads outside of China, making TikTok one of the most popular apps in the world.

TikTok Downloads Over Time: 2017-2022

TikTok downloads have significantly increased, from 68 million followers in 2017 to a staggering 3.3 billion in 2022. 

This remarkable growth is a testament to TikTok’s widespread popularity and its ability to continually have new TikTok users spend hours on the platform. 

TikTok Downloads: 3 Billion and Counting

As of June 2021, TikTok has been downloaded over 3 billion times and ranks as the 7th most popular app of the decade. TikTok’s peak quarterly downloads reached 315 million in Q1 2020, a quarterly download record excluding Chinese third-party app stores.

TikTok Rating: Positively Reviewed

TikTok users opened the app to find a positive review rate of 88% in the US in 2020, making it the most positively reviewed app. 

However, despite this high praise, only 14% of marketers plan to boost their spending on TikTok in 2021, and only a mere 3% consider it the most effective social media channel.

TikTok Revenue and Usage Statistics (2023)

TikTok’s Impact on Society and Business

The platform has also demonstrated its potential as a powerful tool for marketing. TikTok has already shown that nearly 50% of its users make purchases after viewing products on the app. 

Businesses can also take advantage of TikTok’s cost-effectiveness by using in-feed advertisements, with an average cost per impression of $0.01.

Additionally, businesses can enhance their brand image by using the brand takeover feature to showcase their offerings. Furthermore, TikTok’s influencer marketing has proven to be an effective way to increase brand awareness and sales, as users trust recommendations from others.

Social Media Trends

TikTok’s popularity and potential for future growth can be gleaned from its position in the broader social media app landscape. 

The platform distinguishes itself from others by offering unique features and content categories. Tracking social media trends also reveals TikTok’s market position and growth potential. 

This information is highly valuable to businesses and advertisers seeking to reach specific audiences and capitalize on the social media trends that TikTok users love as they emerge.

Marketing and Advertising

The TikTok app offers a unique and engaging platform for marketing and advertising. The platform’s enormous user base and high levels of engagement provide a valuable audience for businesses and advertisers.

Advertising options on TikTok include in-feed advertisements, brand takeovers, and influencer marketing.

By examining TikTok’s marketing and advertising offerings, we can understand the platform’s potential for businesses. They can use this information to reach specific audiences and market their products.

TikTok Ads Insights

Businesses and advertisers seeking to market their offerings on TikTok can benefit from the valuable insights the platform provides. These insights include data on ad performance, user engagement, and more.

The ad insights feature provides detailed information. These include ad engagement, reach, and cost per impression for businesses. A business can use this data to adjust its advertising strategy based on what works and what doesn’t.

Music Industry Impact

Lastly, TikTok has fully revolutionized music discovery and promotion. Its lip-sync and dance videos have skyrocketed the careers of new artists and songs. With its extensive music library, TikTok provides a valuable resource for music enthusiasts.

TikTok has had an impact on both older and newer songs, and this trend is expected to persist into the future. By studying TikTok’s influence, we gain insight into its role in music promotion.

This information holds significance for businesses and advertisers who target music fans.


Businesses and advertisers should pay attention to TikTok. Its rapid growth and large and active user base make it a great marketing platform. It is a powerful tool due to its creative tools, diverse content, and high engagement rates.

Moreover, TikTok’s impact on the music industry’s potential only enhances its value. As the social media landscape continues to evolve, it’s important for businesses to monitor TikTok.

For more interesting marketing statistics visit our knowledge hub.