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Spotify Revenue and Usage Statistics (2023)

Spotify Statistics: Thriving Revenue and Usage 2023

Key Spotify Statistics

  • As of 2023, 489 million people use Spotify monthly, 205 million of whom are premium subscribers
  • Thirty percent of Spotify’s monthly active listeners are based in Europe
  • Advertisements fund 295 million of Spotify’s monthly listeners
  • Almost 1,800,000 new songs are added to Spotify each month
  • More than $8 billion was distributed by Spotify to creators in 2022
  • There are more males than females among Spotify’s listeners (56% vs. 44%)

You might already be aware that Spotify is one of the biggest music streaming apps with a whopping amount of subscribers. Spotify was first introduced in 2006 by Martin Lorentzon and Daniel Ek. 

Since then it has transformed the entire music-listening experience. This trend also accelerated during the shift to a work from home environment

People can access an extensive collection of music albums and podcasts by creating an account on Spotify. Moreover, the platform offers free and paid streaming options. With the paid version, you can listen to high-quality songs with no ads. The free version lacks such features.

Spotify has shown quite a success within the music industry and is still doing so. Undoubtedly, Spotify might have something to teach others on the same page. Read on to find out about Spotify data, most played songs, and more.

Spotify Revenue and Usage Statistics (2023)

Spotify Stats: Spotify User Stats 2023

  • Spotify has been the 10th most downloaded mobile app in 2022. It had about 238 million downloads on both App Store and Google Play Store.
  • During the Q4 of 2022, Spotify’s MAU increased to 489 million y-o-u. There was an addition of 33 million users, which served as the company’s biggest-ever growth in Q4.
  • In Q3 2022, Spotify witnessed 20% growth y-o-y to 456 million. Additionally, the net of 23 million defined the biggest-ever growth of Q3.
  • In the case of the second quarter, Spotify welcomed 19% growth to 433 million year-on-year.

Stats for Spotify Subscribers 2022

  • The Q3 2022 gave rise to a 13% growth of premium subscribers year on year to 195 million.
  • For Q2 2022, Spotify managed to grow 14% more premium subscribers year on year to 188 million.
  • The second quarter of 2022 also witnessed 10% of Spotify users engaging with the platform.
  • So far, the users have downloaded Spotify’s Clubhouse rival greenroom 100,000 times on Android and 141,000 times on iOS.

Spotify Global and American User Stats

  • Spotify is available in 183 counties. During 2020, Spotify managed to expand its services by providing the platform to additional 80+ countries. Moreover, Spotify’s iOS app is accessible in 157 countries.
  • Spotify data shows that females are the most abundant users of the Spotify app in the US. They comprise 56% of the user base of Spotify. While males only make up 44% of the user base.
  • Most Spotify users are on the younger side. This implies that these users are under 35 years of age. The older users of Spotify make up 29% of the user base and are between the ages of 25 and 34.

Spotify Genre Statistics

Concerning both music and podcasts, there’s always more for everyone to listen to on Spotify. And thus there is a wide range of genres available for everyone.

  • Spotify offers over 300 music genres globally.
  • Pop remains the top genre all around the world. While hip-hop/R&B is popular in the American market.
  • Pop is the favorite genre for gym enthusiasts. In contrast, hip-hop/R&B dominates the hearts of users between 12 and 35 of age.
  • The Eminem Show by Eminem closed 27 million sales and became the best-selling rap album ever.
  • In the case of podcasts, users prefer listening to the Society and Culture genre. This genre covers food culture, popular events, and news. To wrap up the top five genres, the other four popular podcast genres are Comedy, Lifestyle & Health, Arts & Entertainment, and Education.

Spotify Revenue and Usage Statistics (2023)

Spotify Wrapped Statistics

This feature of Spotify is quite popular among users since it can be used to see and share your top tracks and top artists with social media friends. Spotify Wrapped was started in 2015, but it was previously called “Year in Music.” It interchanged its name with “Wrapped” in 2016. Spotify Wrapped presents a lot of customized listening data to discover users’ Spotify listening habits year-round.

During the first week of December 2020, there was a 21% increase in the number of new installs of the Spotify app because of the launch of “Wrapped.”

Spotify Revenue Statistics 2022

  • Spotify revenue raised to 18% with €3.2 billion y-o-y in Q4 2022. The premium revenue also showed an increase of 18% with €2.7 billion. In contrast, the ad revenue of Spotify reached €449 million with 14% y-o-y growth.
  • Spotify looks forward to welcoming annual revenue of $100 billion in the coming years.
  • In the third quarter of 2022, Spotify’s revenue reached €3 billion y-o-y with 21% growth. While the premium revenue grew 22% y-o-y to €2.7 billion. In contrast, the ad-supported revenue of Spotify witnessed 19% growth y-o-y to €385 million.
  • The Q2 2022 of Spotify saw 23% growth to €2864 million y-o-y. While premium revenue raised 22% y-o-y with €2504 million. Lastly, the ad revenue met with 31% growth to €360 million.

Spotify Account Statistics

By using Spotify’s listening stats tool, you can come across your music taste. It tracks artists and genres and shows your favorite artists and obscure artists. Following are more listening statistics you can find using this tool:

  • Your Spotify genre stats
  • Your listening history stats
  • Your recently played tracks
  • Your personal charts
  • Your top artists
  • Your overall mood
  • Your top main genres
  • Your top subgenres

Wanna take a look at your most played songs to better understand your music tastes? You will only need to log into your Spotify account.

Spotify Artist Statistics 2022

  • In 2021, Puerto Rican star Bad Bunny secured the top place of the most streamed artist globally on Spotify with 9.1 billion streams. While Taylor Swift, Drake, The Weeknd, and BTS secured the remaining positions to round off the top five list.
  • Ed Sheeran became the most-followed artist on Spotify with 93+ million followers in March 2022. While Ariana Grande was the second most followed artist with 76+ million followers.
  • The top song on Spotify in 2022 was “As It Was” by Harry Styles despite not being the most streamed artist.
  • The artists on Spotify using the Artists tool monthly grew 68% y-o-y to 690,000+.
  • The number of artists on Spotify comprising 90% of top streams rose to 43% with 43,000+.
  • Billie Eilish ruled Spotify with the title of most streamed artist in 2020. While Taylor Swift and Ariana Grande remained the second and third most streamed artists.
  • Around 90,000+ artists on Spotify raised funds straight from the fans.

Spotify Playlist Statistics

Users on Spotify can create playlists with their favorite artists and tracks or for various moods. So far, Spotify has around 4 billion playlists on the platform, covering a good range of genres. In 2020, there will be 1 billion new playlists.

The top playlist on Spotify, “Today’s Top Hits,” has secured 30 million followers. While “Top-50 Global” is the second most popular playlist on Spotify.

Spotify Content Statistics

Spotify currently has a huge collection of 50 million songs, and the number is increasing every passing day. In actuality, Spotify welcomes 40,000 new tracks every day. Furthermore, Spotify hosts 70,000+ podcasts for its users with a total of 4.4 million podcasts.

Spotify Revenue and Usage Statistics (2023)

Spotify Market Share

Spotify accounts for a large portion of the music streaming industry. In the second quarter of 2022, there were almost 616.2 million paid users in the music streaming market. Spotify users were a whopping 187.8 million of those.

Concerning the top five music streaming services with the most subscribers, Spotify tops the list with 187.8 million subscribers, while others are Apple Music with 87.4 million subscribers, Tencent Music having 82.7 million, Amazon Music with 82.2 million, and YouTube Music with 55.1 million users.

Final Thoughts

With all the information, it is easy to say that Spotify is not going to slow down any time soon. If you try to pay attention to the most played and newly released tracks on Spotify, you will realize the platform is doing well.

Undoubtedly, it will be worth it to bolster your podcast, song, or other music projects on Spotify.

For more statistic info, go to our ecom reference library