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LinkedIn Revenue and Usage Statistics (2023)

LinkedIn Statistics: Reliable Revenue and Usage (2023)

LinkedIn is one of the world’s most popular professional networking apps. 

It offers businesses and young professionals a unique platform to gain visibility, connect, and build meaningful relationships.

After several years, LinkedIn has grown to be the world’s top professional networking app with quite a number of LinkedIn members.

A deeper look into LinkedIn’s revenue and usage statistics is necessary, especially for business leaders, key decision-makers, or anyone looking for insight to help make better business decisions.

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Now, here is a breakdown of all the official LinkedIn statistics you need to know.

Key LinkedIn Statistics

  • LinkedIn has more than 875 million users
  • Around 52 million people actively search for jobs on LinkedIn every week
  • Engagement on LinkedIn increased by 22% in 2022
  • 16.2% of LinkedIn members are active every day
  • LinkedIn has more than 58 million companies
  • 67 percent of employers believe that the quality of employees hired through LinkedIn is higher

LinkedIn Revenue and Usage Statistics (2023)

LinkedIn for Professional Networking

LinkedIn’s users can create specialized profiles, business pages or company accounts based on their goals for joining the platform and the kind of audience they want to attract.

This platform connects CEOs, business executives, and employers looking to hire top talent with job seekers seeking employment in reputable companies.

You’ll also find businesses and professional service providers looking to work with other businesses on the platform.

Although professional networking is one of the app’s primary features, you’ll soon discover it offers other impressive features.

LinkedIn Statistics Overview: Background, History, Services, and Company Growth & Evolution

This popular social media platform allows users to create a LinkedIn profile highlighting their accomplishments, experiences, and core skills relevant to the kind of professional connections they want to attract.

In 2005, LinkedIn upgraded the platform to allow businesses/organizations to post job listings and attract prospective employees.

Over the years, LinkedIn’s growth has been remarkable.

  • LinkedIn is a popular social media platform with over 850 million users across over 200 countries.
  • With more than 20,000 employees, LinkedIn operates in 33 locations globally, with its headquarters in Sunnyvale, California.

Global LinkedIn audiences continue to grow. It has evolved to be more than just a job-seeking/recruitment platform by extending its services to offer career advancement training through LinkedIn Learning.


Reid Hoffman founded LinkedIn in his living room in Mountain View, California, in 2002. However, he launched the app in May 2003.

LinkedIn Learning was originally, an online learning platform until it was acquired by LinkedIn and rebranded as LinkedIn learning in 2015.

Now, LinkedIn uses LinkedIn learning as an extension of its services that helps users progress in their careers through free and paid professional courses.

Microsoft acquired LinkedIn for $26 Billion in 2016, and its current CEO is Ryan Roslansky.

Evolution of LinkedIn

LinkedIn has become the top social media channel for every professional, job seeker, and business owner looking to gain visibility and attract meaningful connections.

LinkedIn Growth and Annual Revenue Statistics

LinkedIn’s growth in revenue started in 2006. By 2011, it was valued at $4.5 billion due to its IPO.

Furthermore, since 2017, LinkedIn’s annual revenue has consistently been on an upward trend. The company recorded a revenue of $2.27 billion in 2017.

However, LinkedIn tripled this figure in 2018, with an income of nearly $5.25 billion.

LinkedIn’s current revenue report shows an annual revenue of a whopping $13.8 billion.

Over the past six years, the LinkedIn user base and revenue have significantly increased.

LinkedIn Revenue and Usage Statistics (2023)

LinkedIn Revenue Sources

LinkedIn uses a unique business model that supports the creation of diverse revenue sources.

Precisely, it has three major revenue sources:

  • Premium Subscriptions Revenue

LinkedIn members are required to subscribe to the app’s premium services. This service allows users to maximize their efforts on the platform. 

For instance, premium users get access to insight and analytics on their profiles, like the LinkedIn page of the person viewing their profiles.

This feature is not available to active LinkedIn users on the free plan.

Premium members can also send messages to people outside their network.

  • Career Learning Solutions Revenue

Here, LinkedIn users pay to access resources and courses that can help advance their careers and boost their profiles. 

  • Marketing Solutions Revenue

LinkedIn also makes money from ads on the platform.

Users can create sponsored content and share it with their target audience using the targeting criteria provided on the platform.

LinkedIn uses these three mediums to generate revenue from users on the platform. Moreover, business owners and working professionals have seen much growth in the past years.

LinkedIn Demographics Users/Usage Statistics

Compared to other social media platforms like Facebook, LinkedIn has a smaller user base. 

However, research reveals LinkedIn to be the most effective social media platform for generating high-quality leads compared to Facebook and Twitter.

The primary uses of the app include; 

  • Job search(for job searchers)
  • Top talent search (for recruiters)
  • Market research, analysis, industry insights, advertising, and business branding ( for businesses and marketers)
  • Professional branding and networking (for thought leaders)
  • Learning and career advancement (for working professionals)

Therefore, if you’re an individual or business owner looking to gain more reach, you should consider using LinkedIn for your marketing campaigns.

Linked In User Statistics

  • In 2022, LinkedIn statistics showed a record of over 850 million active daily and monthly LinkedIn users across 200 countries.
  • 16. 2% of its user population engages with the platform daily, while 48% are monthly users.
  • The U.S. has the highest population of users (227 million) and is closely followed by India (118 million).
  • Also, more than half a million members on LinkedIn are men (57.2%); women make up (42.8%) of the population.

Recruitment Statistics on LinkedIn

Over 50 million companies are active users on LinkedIn.

Also, there have been about 15 million job postings on the platform, with over 49 million searchers weekly and new hires every 6 minutes.

LinkedIn Age Group

There are many categories of users on the platform, including millennials, CEOs, working professionals/career people, business professionals, hiring managers/recruiters, job seekers, and thought leaders, with the majority being millennials (between 25 and 34 years old).

The age group that uses LinkedIn the most are LinkedIn users from the United States within the age range of 30 to 39.

Fastest-growing Demographic on LinkedIn

Millennials, also known as Gen-Zs, are the fastest-growing age demographic on LinkedIn.

This demographic consists primarily of students and recent college graduates.

LinkedIn statistics show a population of over 45 million for this demographic on the platform.

LinkedIn Revenue and Usage Statistics (2023)

LinkedIn 2022 Business Statistics

The latest LinkedIn statistics are relevant for effective content marketing.

Also, Linkedin business statistics are relevant for making better business decisions.

In summary, key decision-makers in any organization would want to consider industry-specific and general LinkedIn statistics when developing a marketing strategy for the platform.

LinkedIn Posts Engagement

An average of 49 million members use LinkedIn for job searches every week.

When it comes to content marketing on the platform, you need to know the type of LinkedIn posts that will get you your desired results.

So, the best type of posts that LinkedIn users like include: blog posts, text-based posts, infographics, and video content (especially LinkedIn Live-streams) get the most engagement on the platform.

LinkedIn Ads

LinkedIn Ads are effective for reaching a targeted professional audience and generating leads for B2B marketers and B2B companies.

Some LinkedIn ads lead to a conversion rate of 6.1%.

However, the cost per click for LinkedIn ads may be higher than other social media platforms.

Frequently Asked Questions

1. Is LinkedIn outdated?

No. In the past few years, LinkedIn’s user base has grown significantly, which means more and more people are becoming aware of the platform’s benefits.

2. Is LinkedIn still relevant in 2022?

Yes. LinkedIn was relevant in 2022 as one of the top social media sites to build a strong professional network, gain access to on-site and remote job postings, and connect with key decision-makers in various industries.

3. Is LinkedIn losing popularity?

Compared to recent social media platforms like Tiktok, Linkedin’s popularity may have seen a decline.

However, the latest LinkedIn statistics show that it has over 850 million users. Despite a decline in popularity, it’s still much more relevant today. You can use the LinkedIn marketing strategy to grow your brand.

Final Thoughts

LinkedIn’s popularity as a career-focused platform has evolved over the years. LinkedIn traffic continues to grow as an effective marketing platform. 

The company has successfully positioned itself as a global platform where job seekers can connect with key decision-makers, recruiters can find and hire top talents in their industry, and businesses can connect with their target market.

In a nutshell, LinkedIn has grown to become one of the most sought-after social media platforms for various purposes aside from job hunting.

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