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How To Start A Digital Marketing Agency With No Experience

How To Start A Digital Marketing Agency With No Experience?

These days there is so much demand for digital marketing. It is estimated that by the end of 2022 $5.5 trillion Americans will spend their money online. Smartphones are also the number one choice of platform to use when buying the goods.

This means that everything is happening online. The consumers are ready and waiting to be hit by marketing, whether on their smartphone or using a computer. While this is all good to hear, if you are planning to open up your own digital marketing agency, you will need to understand that it is not as easy as you might think.

Okay, so everything has its challenges. However, you wouldn’t want to start a digital marketing agency with no experience if you were not up for a challenge. But, how to start a digital marketing agency with no experience? In this article you can take a look at how to launch your own digital marketing agency by following some simple steps.

Build On Your Current Knowledge

Before you can begin running your own digital marketing agency, you will want to build up on your skills in order to feel confident. Three things to look at are: business management, digital marketing, and self-confidence.

Business Management

While you do not need a degree in business, you may want to understand some of the basics. For example, how to bill and invoice, time management, project management, HR and contracts. At first you will likely be doing all the above yourself. As the business grows you can hire others to take over these roles.

Digital Marketing

You will also need experience in what digital marketing actually is. Whether that is SEO, email or social media marketing, as well as Google advertising.

Because you are launching your business with very little money and experience, you will be doing it all yourself. Just like with the business side, over time you will be able to employ experts within these fields. Right now though, everything will be done by you.


Lastly, if you are not the most confident of people, then you may need to gain some self-confidence. This is because, as a business owner you will need to take risks and you will want to do so confidently. Equipping yourself with the two points above will give you the confidence that you need to go forward with your own digital marketing business.

Decide On Services To Offer Clients

Now that you have the skills and confidence, you will want to plan out the kind of services that your company will offer to clients. Some of the things digital marketing agencies offer are:

  • SEO
  • Web design
  • Email marketing
  • Conversion optimization
  • Social media marketing
  • PPC (Ads on Facebook, Google, etc.)
  • Content marketing

While you might want to offer them all, because you will be doing all the work yourself at the beginning, pick and choose the ones you are most confident with for your skill level.

If you are a whizz with email marketing, then perhaps focus on that one entirely at the beginning. If you try to offer too many services, you could become pressured to fulfill too many tasks at once.

Decide On How The Business Will Operate And Register It

Now that you have an idea of what services you want to offer, you will need to figure out exactly how you plan to run the business. There are three choices to make: either run it as a virtual business and have future employees work remotely, hire office space and work with employees who live locally, or have a flexi-business where you do both.

The one you choose all comes down to how you see the business running most effectively. An office will require an extra cost, while fully remote working means you do not get to see your employees. Once the above is figured out, you will need to register the business. Here are the next steps to take:

  • Create a business name
  • Register it officially as a legal working business
  • Register it as a domain name and social media handles
  • Design a logo

You will also want to know how you will charge clients. For example, will you charge by the hour, monthly, or a flat fee?

Launch The Business On The Web And Secure A Client

Launching via a website and social media helps to make your business presence known. It is where clients will be directed to, and the place potential clients will see your services first. Make sure to include anything relevant on your website such as client success stories, any companies you have previously worked for that are relevant, certifications, and what you offer, etc.

If you are yet to secure a client, look close to home to find them. Ask friends or family if they need any help with digital marketing. Another place to look is online job boards. Be both honest and realistic about what the services you offer are, and keep your prices competitive. Nobody is likely to pay a high price for your services yet.

Build Up A Portfolio

As you secure more clients you will be able to build up an impressive portfolio. No doubt that as the business grows you will not be able to handle all the clients yourself anymore. When this happens you will want to hire another expert. From here you will be able to watch both your business and profit grow.

How To Start A Digital Marketing Agency With No Experience? – Final Thoughts

Starting your own digital marketing business can be challenging, but also very rewarding. Now is the time to do it, especially since the majority of people are now using online platforms to do most of their spending.

If you follow the above steps, there is no doubt that you can launch your own digital marketing agency with little to no experience. However, you still may need to build upon your skills to ensure that you have the confidence to take risks in business.

Frequently Asked Questions

Which Areas Of Digital Marketing Are Profitable?

There are a number of profitable areas within digital marketing. Some of these are:

  • SEO
  • Content marketing
  • Social media marketing
  • Email marketing
  • Influencer and affiliate marketing
  • PPC

What Skills Are Needed For Digital Marketing?

You will need business and marketing skills. These include content creation, design skills, business management, data analysis, communication skills, and so on.

Is Digital Marketing An Easy Career?

Just like other careers, digital marketing needs a particular set of skills. While you can learn the overall techniques of marketing and business, there may be attributes that may take a few years to master. For example, confidence to take risks.