Start. Build. Grow Ecommerce.

MailChimp: How to Add Columns and More Tips

Written By

Table of Contents

When we talk about marketing automation, we usually refer to some software that will help us in this task. Many functions, tools, and details are present in these programs, which can generate many questions. In this sense, we will address how to add columns in mailchimp.

MailChimp: Adding Columns - Step-by-Step Guide

Is MailChimp right for you? Well that depends on the type of ecommerce you engage in. 

MailChimp, a Marketing Automation Tool

As the introduction mentions, Mailchimp is a marketing automation tool that manages your e-mail lists, creates several personalized e-mail templates, and automates your marketing campaigns.

You don’t need HTML, JavaScript, CSS, or PHP knowledge to create personalized e-mail campaigns in Mailchimp. This tool features a highly easy-to-use WYSIWYG site builder that allows you to develop your campaigns from scratch without any knowledge of programming, coding, or anything more specific.

Work dynamics have evolved, and Mailchimp helps us with that. Marketers and entrepreneurs are always on the move, not staying at their workplaces daily. Given this reality, MailChimp caters to this corporate audience. There is an option in MailChimp called “Email Beamer,” where users can place and run a campaign in Mailchimp without logging in.

These are some features that make Mailchimp a helpful software for businesses. Since e-mail marketing campaigns are very efficient, we must use the tools available to us to maintain potential in these campaigns.

How to Add Columns in Mailchimp: Step-By-Step

Customizable MailChimp Templates: Streamline Your Email Campaigns

Note that the boxed text content block provides various ways for us to add content, such as images, to your campaign. The boxed text blocks also gather text content around the image you inserted. You can set various colors on the background of the content in each boxed text block.

E-mail Campaigns

To add columns da in your e-mail campaigns in MailChimp in the correct way, we should follow some steps, and they should be strictly followed:

  1. To make the same style choice without any background style option, choose a “Text” content block, and go to the “Boxed text” block. And to insert the “Boxed Text” content block in your layout, follow the instructions below:
  2. Click and place the “Boxed Text” block in the layout you have chosen;
  3. Then, in the “Content” tab, place the text you want. If you put some content from an external source, click “paste” as plain text. You will avoid copying the previously copied font style and size.
  4. Finally, for necessary changes, go to Style or Settings, or if you prefer, Save and close if you have already finished your task.

Style and Editing Settings

Out previously mentioned some different settings, and if you want to change the end style and editing settings, you should follow these steps:

  1. First, click on the “Boxed Text” that you want to edit;
  2. Then, on the “Style” tab, edit the style of the content block. The changes available are about line height, font style, text alignment, text color, font thickness, box border, and background color;
  3. If you want to apply any of these style changes, select each text block in the layout box and check the following box, “Apply to all existing Boxed Text blocks;.”
  4. After that, select whether you will use columns and adjust the size by the Culna split in the Settings tab;
  5. Following these steps, go to the “Content” tab to apply the Style changes or apply the style to some words in the content block. You can do this through the toolbar found in the editing panel. If you choose to select the boxed text block for two columns, switch between the first and second column tabs to add content and edit;
  6. Finally, save and close the file.

How to Enable Dynamic Content

When creating an e-mail, you can add any content block to the dynamic content displayed to your specified recipients. This will help you target different types of contacts at a time with just one e-mail.

Mailchimp makes it easy to personalize your marketing e-mails with dynamic content. First of all, define the feature. There are two ways to do this: a classic and a new builder.

New Builder: if you use the new Builder, click ‘Dynamic Content’ in the sidebar menu, then choose your settings and save the changes.

Classic Builder: To use this Builder, click on the content you want to change. After that, click the “Set Dynamic Content” button on the edit panel, make the selections you want and then save them.

If you need to change your Dynamic Content, you can click on the content block you wish to change.

Final Thoughts

MailChimp Basic Template: Simplify Your Email Marketing Efforts with User-Friendly Designs

Mailchimp’s automation, personalization, and intelligent features make it a natural ally for leveraging e-mail marketing. For this, it is necessary to understand how we can use it, add columns, learn how to edit the style and settings, and activate dynamic content. These are short topics for leveraging e-mail marketing campaigns through MailChimp.

You can create a free MailChimp account and switch to premium plans as your marketing demands increase.

Related resources: Small Business Ecom Resources