21 Corporate Newsletter Ideas: Examples & Tips
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It’s easy to take your corporate newsletters for granted; after all, the audience reached is made up of only your coworkers and employees. But they can be a lot more. If you use these corporate newsletter ideas, these emails will become efficient tools to communicate with your team while engaging and entertaining them.
This article will give you tips, show examples, and share ideas for your corporate newsletter that can be implemented immediately. Let’s start with the theory to understand what you’re about to do a little better.
What Do You Want To Achieve With Your Corporate Newsletter?
You will learn how to craft a perfect company newsletter. But to get there, it’s good to know why you want to do that and what are going to be its defining characteristics.
When it comes to reasons for sending employee newsletters, a few in common have turned them into a popular tool in different corporate environments and organizations too. Here are the main ones for your consideration:
- INFORMATION: internal newsletters are often used to spread the news to a select group of people within the company about everything from tasks to upcoming events. The information in it should be pertinent for whoever receives it, regardless of where they stand in the hierarchy.
- UNIFICATION: other than spreading information to employees, your newsletter can stimulate a feeling of belonging in them, which isn’t an everyday thing, given how they’re often separated by physical spaces or employee teams.
- CONTEXTUALIZATION: every person has a life outside of the workplace, with their family, friends, and social life. Taking time to talk about why your company does what it does gives them a way to be proud of their jobs and talk about it, and word-of-mouth is a powerful marketing tool.
- PRECISE COMMUNICATION: A single newsletter can represent various emails about messages, notices, or recognition to almost every department or employee subdivision. Your company can turn its newsletter into a better way of distributing information, instead of contributing to email overload.
- BUILDING BRIDGES: corporate newsletters can build a bridge to other communication channels your company may have, such as blog posts. They can work together to inform employees. Whether you’re making an announcement or recognizing a specific achievement, it won’t be confined to spaces people generally don’t check.
- EASING NEW HIRES: you want new people joining your business to be up to speed with what’s going on as soon as possible, which is essential for both company and employee. They should feel like part of the team quick, regardless of what you may need them for. Feeling included can improve their commitment and make them want to stay around longer!
- GETTING FEEDBACK: when employees work on external projects, spread across different places or in one place but doing various projects, it’s easy to talk to them less. Your corporate newsletter is an easy way to revert that. It can be used to learn about your employees, engage them and, in turn, retain them for longer. You can include employee surveys so they can be heard. And don’t just say you care – show it by acting on whatever issues they raise.
- IMPROVING: besides getting feedback, your emails are also tools to encourage people to contribute. Contribute with fresh ideas, which they can do by taking part in different innovation spaces. The answer to a challenge your company faces could come from anyone. One email can start a wave of critical feedback from people belonging to all departments, including those who are usually quiet or hard to meet up with.
Getting your employees to engage with emails will take time to happen. To get there, communication with them has to be regular, and you should give them employee-focused content. Add some sass to it as well.
To ensure emails are actually opened (and read), we recommend you have a few regular topics but take turns with them every now and then. Corporate newsletters shouldn’t bring up only business-related issues.
Now that theory is over, let’s check out twenty-one useful and enjoyable company newsletter ideas to get your creative side going. Most of these types of content can be developed by themselves or used as a section of your corporate newsletter.
Twenty-One Useful And Enjoyable Company Newsletter Ideas:
1. Welcome New Employees:
Is there a new person joining your company? Let them take a moment to introduce themselves with a brief profile! This should have a more personal approach instead of looking like a resume. This can help them make connections since it is likely that people will reach out to those with similar interests.
2. Team Spotlight:
Your employees are doing amazing things all the time! They may have recently reached a goal to be proud of. When a team or department does something remarkable, use your newsletter to let everyone know so they can be an inspiration to their colleagues. This will build up employee morale, engage others and encourage coworkers to cheer for each other.
3. Personal Celebrations:
Giving gifts to celebrate birthdays and other special dates is only sometimes possible. So when something needs to be celebrated, like a new baby, a marriage, or a birthday, your newsletter can have a space to congratulate them and send your best wishes.
4. Local Recommendations:
A part of your email can recommend local tourist spots, concerts happening, or restaurants. This helps your employees familiarize themselves with the area, especially if they’ve moved to join your company. And if you’re in a small town, these recommendations can be for books, movies, or bands. This can help them organize their free time with each other!
5. Introduce A Team:
This feature is more common for more prominent companies but not exclusive! Since people usually don’t take time to find out what other teams are working on, take a moment to introduce a group. Talk about who is in it, their current project, and what they can help with.
6. Company Events/Retreats:
Work events outside of the workplace are a hit nowadays, and they’re easy to organize if your team is small. But if your company has a few hundred employees, maybe even abroad, some hassle can be avoided in the planning part by using your newsletter. You can use that space to share details about what will happen and what they need to do to participate in the trip.
After the event, you could send an email with a resume of what happened, pictures, and videos while also asking for feedback so future events can be improved.
7. Special Events:
Getaways can only happen sometimes, but you can always bring the party home by organizing something special at the office. They can happen around set dates like Star Wars day or International Coffee Day, and you can come up with your own events! Have a board game afternoon every couple of weeks or screen a movie once a month.
Every office has at least one very competitive person. Competitiveness can be channeled into something positive since people tend to have a similar drive in their personal and professional lives. Invite employees to represent the company in charity races or contests. And if something other than that is happening around you, feel free to organize something within your company. You’d be surprised at how involved people can get!
We’ve already established that employee feedback is fundamental to every area of your business if you want it to thrive. Getting feedback from individual employees can be quick and organized if you do it through an email, online questionnaire, or suggestion boxes. You can ask about everything: benefits, training, their level of satisfaction with the workplace, or a recent event.
One of the most significant advantages of online surveys is that they can be anonymous to ensure people feel safe and not judged.
TIP: make sure your employees know how the data gathered will be used and check back with them to discuss the next steps. That makes them want to keep taking part in future surveys.
10. Job Openings:
Another valuable bit that can be added to your emails is sharing job openings. Who likes to have different people around? So if your employees are good people, chances are their friends are the same. This can ease recruitment in competitive industries or fields where access to experts is difficult.
TIP: Sharing the story of past referrals in newsletters stimulates employees to do the same.
11. Training Opportunity:
Keep your company thriving by informing employees about any training opportunities, whether in-person or virtual events. You don’t have to think much if these events are already part of your corporate culture. But if your budget doesn’t allow for external hires, try to start it internally! You’ll be surprised by how much people enjoy sharing their knowledge with others.
12. Free Resources:
Your corporate newsletter could also be a space for putting in evidence and sharing the free resources available for your entire team. Books in a company library, online courses, or recordings of past training can be helpful, especially if new hires are a regular occurrence. It’ll save you time spent on creating new content all the time.
13. Give Back To The Community:
Giving back is a good practice to encourage in your company; it can become part of its corporate responsibility. Doing so has many shapes: volunteering, fundraising, donating, sponsoring charities, or taking a day to participate in community projects. Whatever cause is supported, ensure your employees are aware and encourage them to join.
14. Important Updates And News:
Only some of your communication will be about the fun stuff; after all, you’re running a business. Internal communication can bring up themes that affect your business and the industry surrounding it. That entails law changes, a market trend, or any other news that may be important.
And since change can be frequent, it’s good to plan for recurring things like monthly newsletters with whatever is relevant.
15. Product And Service Updates:
Each person in your company is affected by developments, so take time to keep them informed about all the new stuff teams have been working on with your email newsletters. Marketers need to know what’s being planned and what’s already out. The team responsible for customer service can do a better job if they have answers about or can test new releases, much like salespeople.
16. Personal Messages:
Corporate newsletters are a space to share everything regarding your company’s present and future. Your employees can follow the vision only if they know their direction. Sometimes it’s impossible to have one-on-one meetings with every person, so information needs to be shared in another way. Your newsletter is the perfect tool!
17. Remember History:
New team members need to be trained in your company’s history as much as they need to be trained on how to do their jobs. It helps them understand essential values, the company’s origins, and its mission. Even if much of this information is available elsewhere, making a crash course part of the communication with onboarding employees is okay.
18. Changes In The Leadership Team Or Personnel:
While not every company likes to discuss people leaving, some occasions are perfectly okay to talk about. For example, if someone is retiring, it’s nice to send them a nice message. Or it is a person in a vital position, maybe even someone everyone loves. If they’re changing jobs or leaving the company, your newsletter is a space to let everyone know.
19. Legal Or Fiscal Changes:
Yes, it isn’t the most exciting topic, but it can affect your employees. In some countries, this kind of change in legislation is regular, and tax laws are adjusted yearly. While it may not be relevant to you directly, this can save your employees from unnecessary hassle in the short and long term.
20. Customer Reviews And Feedback:
Part of your marketing team is on the ‘frontline’ of customer relations. They talk to people, get feedback, and know their opinion of your company. Other employees cannot have this direct interaction and need to see how their actions impact people’s lives.
That can easily be changed by adding client stories, customer feedback, and reviews directly from channels like social media to your employee newsletter. That can be a great motivator if done regularly!
21. Have Some Fun
Something like fun doesn’t sound like it belongs in your employee newsletter, but it needs to be there as much as everything else! Elements like puns, a joke, or a bit of trivia can brighten up people’s days. And if you habitually send emails regularly, people may start looking forward to it! This can be tested for a couple of months to be sure it works within your company’s culture and internal newsletters.
What Ensures Your Newsletter’s Effectiveness
To be sure your corporate newsletter works to its full potential, analyze these four aspects:
- AUDIENCE: You’d be mistaken to think your employees are a uniform group. Consider segmenting your employee newsletters if your company has many people working there or has diverse interests. What do they want to hear about? What are they interested in?
- RELEVANCE: Every newsletter should be sent with a purpose, even your corporate ones. So combine the themes above to create what works best for you. And remember: people should always feel like they just spent time reading the email.
- PRESENTATION: apply consistent newsletter design early on to make your communication familiar to your readers and make it easier to read and comprehend. If you plan it properly and use a company newsletter template that can be easily adapted, it will save you a lot of time in the long run. There are online services with pre-made templates that can help.
- TONE: things like the tone of writing and its style will majorly depend on what the business stands for and what it sounds like. You must ensure the style matches the company; hitting the right note makes your newsletter more engaging. Your corporate newsletter is a tangible representation of your company’s culture.
Tips To Write A Great Newsletter:
Now that we’ve discussed what goals to keep in mind, which elements you can insert in your emails, and a bit of framework, it’s time to put everything into practice. Keep that in mind while writing; it will guide you to write effective corporate emails.
Let us give you a few more pointers before you begin:
- MAKE SURE YOU HAVE THE WHOLE INFORMATION: your readers should feel like they are getting the whole scope instead of being teased. While sales emails want to lean on teasing, you should give enough information. On the other hand, your newsletters are not school books! Be complete but not overly so; the amount of information you need to give is smaller than expected.
- KEEP IT A SIMPLE NEWSLETTER: there should be an international award for keeping it short and sweet! Keep your newsletters short: text, sentences, and paragraphs. The point in doing so is to ensure people read it rather than skipping over information altogether.
Always remember that people in your company are busy and only sometimes have time to read long emails. Your text should have a natural flow, so reading isn’t a chore.
- ENGAGE AND EMPOWER: Team members should find your newsletters interesting and be engrossed, not because their boss demands they do it. But how do you make emails engaging enough to instill a habit of reading them? One way is to keep your text in a more casual/conversational tone. This kind of communication usually has more leeway than official corporate things, so play around to keep them interesting.
- GET CREATIVE: creativity is a must when you are creating something memorable. If you are going to talk about a recent event in your company, for example, don’t just spew facts about it in a bullet-point format. Try adding humorous comments and candid pictures, which brings us to the next point.
- ILLUSTRATE: human beings are visual when consuming media. You don’t want your newsletter to be an endless teleprompter, block after block of text. The reading experience is much better with images, especially if you have to talk about something not that interesting, like corporate updates.
- KEEP IT IN: while being creative and adding some humor can improve newsletters, keep it appropriate at all times. When approaching more complex themes such as layoffs or subpar performance, there are better options than humor. It may be a given but remember that it is never okay to make fun at times of unfortunate events for the sake of being engaging.
- IMPROVE ALL THE TIME: many ways of testing can be used to improve a project/campaign’s results. And some specific email newsletters you can look for. Regarding your internal corporate newsletters, subject lines and the topics approached are most important. But more than numbers, feedback is quite important. You can get it by walking up to people and asking or inserting a questionnaire in your emails.
Hopefully, this article has inspired you to do your best with your employee newsletter. We also hope to have given you some valuable tools to do that! So go ahead and start creating.
Paul Martinez is the founder of EcomSidekick.com. He is an expert in the areas of finance, real estate, eCommerce, traffic and conversion.
Join him on EcomSidekick.com to learn how to improve your financial life and excel in these areas. Before starting this media site, Paul built from scratch and managed two multi-million dollar companies. One in the real estate sector and one in the eCommerce sector.